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Top Considerations for Data Protection and Cybersecurity within the Pharmaceutical Industry

The pharmaceutical industry deals with copious amounts of personal data, which means that adequate data protection and cybersecurity are non-negotiable. Even two years after the introduction of the General Data Protection...

Mixing Branded and Unbranded on One Page—Is it Worth the Risk?

A marketer’s decision to take one promotional route over another—branded versus unbranded—is often critical. But what we increasingly see, is that when branded and unbranded ads appear on the same page—a...

Key Learnings from DHC’s HCP Communication Innovation

Co-Founder of The DHC Group, Mark Bard, held a 20-minute expert panel discussion on HCP Communication Innovation, focusing on how COVID-19 is accelerating the shift to digital in pharma marketing, what...

COVID-19: Challenges, Innovation, and What’s Ahead in 2021

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place...

Maintaining Both Your Business and Your Sanity During the Pandemic

Just a little more than seven months ago, pharma, agencies, vendors, physicians, pharmacists, patients, and medical supply chains in the U.S. and across the world were caught in a whirlwind of...
Perspectives on a Post-pandemic World

Perspectives on a Post-pandemic World

An interview with Mark Bard, Co-Founder of The DHC Group and Justin Grossman, CEO/Managing Partner, meltmedia. In response to last week’s DHC Virtual Summit with Novartis, Mark Bard, Co-founder/Managing Partner, DHC, talked...

Pharma Hones its Pandemic Survival Skills—And Everyone Wins

Six months after the Covid -19 pandemic upended health, personal, and economic life for millions around the world, the importance of good, even great leadership in business settings has taken on...

3 Ways Video Keeps Reps and HCPs Connected and Engaged

Fast-tracking digital communication is now the new normal across many industries. The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But...

Video: A Major Driver of U.S. Digital Display Ad Spending Growth in 2020 and...

Despite the COVID-19 pandemic, digital display advertising will continue to grow this year with more investments in video ads. According to eMarketer, U.S. advertisers will increase investments in video by 11.3%...

Adapting Customer Engagement Strategies to the COVID Landscape

The pharmaceutical industry has been under pressure for the past decade to change its go-to-market models. While the industry has attempted change, any change to its approach has been guarded. But...

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