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Welcome to the ARCHIVE of Pharma Marketing News articles. All articles are FREE! No subscription is required to download these articles from past issues. Articles become available to non-subscribers approximately two months after publication. To obtain articles as soon as they are published, you must subscribe to the email newsletter service. Subscription is free and supported by advertising.

John Mack, Publisher & Editor
editor@news.pharma-mkting.com

The Pharma Marketing Network is Back!

Welcome to the renewed Pharma Marketing Network! We just couldn’t imagine a world without PMN so in 2018, with John Mack’s blessing, we excitedly took the reins from our...

Pharma Marketing News

Welcome to Pharma Marketing News. Included in this service is a periodic newsletter focused on pharma marketing and Pharma Industry News Update (Aka PinUP), which has a much broader focus. PinUp is published every Tuesday and Friday.

Pharma and Patient Advocacy Groups: Patient Centricity Finally Pays Off for Both

The big patient-centricity payoff for pharma is its relationship with patient advocacy groups that are recruited to lobby Congress, local governments and the FDA.

The Alternate Reality of Pharma CEOs: Their Views Regarding Drug Prices, Innovation, Taxes &...

Drug industry CEOs are busy talking publicly about drug prices, taxes, innovations, and other issues that need defending. Their arguments are highlighted in this article.

Limiting Sales Rep Access to Physicians: Do the Benefits Outweigh the Risks?

This article documents the concerns about the risks of drug sales reps as well as the benefits to physicians.

Pharma Marketing News – Past Issues (2016)

Pharma Marketing News is periodic e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Pharma Marketing News Vol. 16, Issue No. 1: January 2017

Welcome to Vol. 16, Issue No. 1 (January 2016) of Pharma Marketing News. This issue focuses on pharma corporate Facebook pages and pharma innovation initiatives.

Pharma on Facebook: A Glimpse Into What the Top Companies Are Doing There

This article provide a glimpse into what the top 10 drug companies are doing on Facebook.

The Pharma Digital Health Accelerator Club: Companies Leading the Way Implementing Disruptive Innovations

This article features several examples of what the pharmaceutical industry is doing to implement disruptive digital innovations that help them manage clinical trials, improve their products, and support healthcare professionals and patients.

Patients with Chronic Conditions Are OK With Off-Label Drug Promotion: If FDA Allows It,...

This article summarizes the results of three surveys, which were presented at an FDA Part 15 hearing regarding 'Manufacturer Communications Regarding Unapproved Uses of Approved or Cleared Medical Products.'

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