Strategies for Enhanced Physician Targeting and Segmentation

Richard B. Vanderveer, Ph.D., CEO of the global pharmaceutical marketing and research firm V2 GfK, presents strategies for enhanced physician targeting and segmentation.

No More Free Lunch in California?

The California legislature recently passed SB 1765 (aka, 'fair drug marketing bill'), which requires pharma companies to comply with PhRMA and OIG Guidelines. this article summarizes the provisions of this bill, which is currently awaiting signature by Governor Schwarzenegger.

Drug Reimportation Issues Examined: Survey Results

This article summarizes the results of a recent Pharma Marketing News Survey on this topic.

OpEd: Vioxx Withdrawal and the “Me-Too Drug Domino Effect”

Vioxx Withdrawal and the "Me-Too Drug Domino Effect" OpEd by John Mack Merck's "voluntary" withdrawal of Vioxx...

Pharma Marketing News Vol. 3, #9 Preview

Vol. 3, No. 9: October 2004 - PREVIEW The following are summaries of articles planned for the upcoming October 2004 issue of Pharma Marketing News....

Pharma Marketing News Vol. 3, #9 Archive

Dear Reader, Welcome to the October 2004 archive of Pharma Marketing News. Vol. 3, No. 9: October 2004 - CONTENTS ...

Congress Fiddles While Reimportation Issue Burns

Several drug re-importation bills are currently being considered in Congress.

Becoming Woman Wise: Marketing Healthcare to Women

Women account for more than half of the population in the United States and it makes absolute sense to market to women where, when, and how they choose.

Accelerating Your Multicultural Communications

Multicultural communications can be a powerful addition to the armamentarium of the healthcare marketer.

How Cheap are Canada’s Drugs Really?

This article compares pharmaceutical prices paid by governments in the United States and Canada.
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