Pharma’s Black Knight Confesses All!

A rview of the book THE WHISTLEBLOWER: Confessions of a Healthcare Hitman.

Paid Inclusion: Too Hot for Pharma Marketing?

This article summarizes the issue of paid inclusion and presents results of the recent online Pharma Search Engine Marketing Survey.

The End of DTC as We Have Known It

It's almost as if pharmaceutical marketers are listening... to me! I know it's just not me, but I think they are listening. How refreshing.

Disease Mongering

In one fell swoop the new erectile dysfuntion (ED) 'disease awareness' ads have expanded the market for ED while at the same time managed to come up smelling like roses by complying with PhRMA's Guiding Principles for DTC Advertising. 'Disease mongering' (aka, 'indication bloat') -- or, if you prefer, 'disease awareness'-- efforts are a rising tide that will float all ED drug ships.

The Changing World of MSLs: Determining Value

This article is an edited transcript of the May 2006, Pharma Marketing Roundtable discussion, which was devoted to exploring issues surrounding the new roles of medical science liaisons (MSLs) and key opinion leader physicians (KOLs) in physician education and product marketing.

Peter Rost: Whistleblower, Pharma Blogger, ???

This article is based on an interview with Rost, Pharma's Black Knight.

Pharma Marketing News Vol. 5, #1

Vol. 5, No. 1: January 2006 Welcome to the January, 2006 issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE! ...

Relationship Marketing via eNutrition

This article reviews the ForMyDiet Platform, which provides valuable resources for customer acquisition, compliance, adherence, persistence and healthcare provider care.

The Changing World of MSLs: Determining Value

This article is an edited transcript of the May 2006, Pharma Marketing Roundtable discussion, which was devoted to exploring issues surrounding the new roles of medical science liaisons (MSLs) and key opinion leader physicians (KOLs) in physician education and product marketing.

Pharma McCarthyism

Despite wishing to be like other industries, pharma is unlike almost every other industry in that its customers are rebelling against it! Pharma is fighting back, which is fine. But let's respect each other, starting with losing the labels that disparage our adversaries.
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