Pharma Online Spending

An Interview with eMarketer Senior Analyst Lisa Phillips

Interpretation of Ads

What's pharmaceutical marketing coming to if we have to interpret the ads that marketers produce?

Pharma Marketing News

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Pharma’s Black Knight Confesses All!

A rview of the book THE WHISTLEBLOWER: Confessions of a Healthcare Hitman.

Pharma Marketing News Vol. 5, #8

Vol. 5, No. 8: September 2006 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future...

Pharmacy TeleStocking

Astute Development Group (ADG), a global provider of technology telemarketing and IT sales lead generation programs, manages pharmacy stocking from afar.

Numbers

Rx drug company salaries are decreasing while biotechnology company salaries are increasing. The numbers don't lie: expect much more biotech marketing in the years ahead. If nothing else, these VPs have to justify their salaries!

Print DTC: How Does It Measure Up?

Over 60 drug ads that appeared in several major consumer magazines were analyzed. In each, the space allocated to images, benefit statements, risk information, and the brief summary was measured. This article summarizes the findings.

Fast Start to Customized ePromotion and eLearning Physician Programs

There is a broad spectrum of online promotional and educational opportunities that pharmaceutical companies have at their disposal to interact with, inform, and influence physicians. Lathian Systems, a provider of online marketing and sales solutions, offers these and more in its Spectrum of Solutions for life science companies.

PR: Advertising by Other Means

Al and Laura Ries make several arguments in their book The Fall of Advertising & The Rise of PR to support their claim that PR builds brands whereas advertising merely serves to defend the brand. This article provides real world pharmaceutical examples in support of the Ries's claims.
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