Relationship Marketing via eNutrition

This article reviews the ForMyDiet Platform, which provides valuable resources for customer acquisition, compliance, adherence, persistence and healthcare provider care.

Physician Meetings: Education Works Both Ways

This article reviews the physician meeting logistics and planning capabilities of Alliance Communications, which has worked with pharma companies and key opinion leaders since 1987.

MSL Roles & Goals

This article summarizes several presentations made at a recent CBI Annual Forum on Field-Based Dissemination of Scientific Information held in Philadelphia. Experts speak candidly and openly about challenges faced by Medical Science Liaisons and how these challenges are being met by the industry.

Engagement

This question was explored by panelists partici-pating in this month's Pharma Marketing Roundtable conference call, which was focused on pharmaceutical industry support of CME.

Pharma Marketing News Vol. 5, #1

Vol. 5, No. 1: January 2006 Welcome to the January, 2006 issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE! ...

Trends in Commercial Support of CME

This article is an edited transcript of the June 2006, Pharma Marketing Roundtable discussion, which was devoted to trends in commercial support of CME.

Slides: The Currency of Communication

Slides are the currency of communication in the pharmaceutical industry.

Free Prescription Drug Cards

A free prescription drug card offered by YourRxCard.com of Baton Rouge, LA attempts to fill the gap in Rx drug coverage.

Prescribing Information: Whose Data Is It Anyway?

Pharma Marketing News hosted the Pharma Use of Rx Data Survey in June, 2006 and asked respondents to weigh in on several issues regarding the collection and use of Rx data by pharmaceutical companies.

Could Chill Kill CME?

This question was explored by panelists partici-pating in this month's Pharma Marketing Roundtable conference call, which was focused on pharmaceutical industry support of CME.
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