Web 2.0 Pharma Marketing Tricks for Dummies

Pharmaceutical marketers are having a field day pushing the envelope on the Internet and especially in the social networking, Web 2.0 arena -- the new WILD, WILD WEST of the Internet. Many, however, are getting caught trying to perform the 'tricks of the trade.' With just a little bit of guidance and tips from the masters, you can perform these tricks WITHOUT getting caught!

Diversity in Pharma

Who and where are the role models in the pharmaceutical industry for people of color trying to make it in the industry? I think it would be a great idea to seek out these professionals and have them tell their stories.

Are Sales Reps Necessary?

Now that the pharmaceutical industry is set to follow Pfizer's lead and cut 10-20% of the sales force, is it crazy to ask if sales reps are needed at all?

Collaborating with Online Physician Communities

Pfizer and Sermo -- a Web-based community where physicians share observations from daily practice, discuss emerging trends and provide new insights into medications, devices and treatments -- recently announced a 'strategic collaboration designed to redefine the way physicians in the U.S. and the healthcare industry work together to improve patient care.'

Awards. What Are They Good For?

Oh Yeah! Awards are good for parties!

Should Bloggers Dine at Pharma’s Table?

Should bloggers who write about the industry accept free gifts (eg, dinner) from the pharmaceutical industry or should they adopt journalistic standards and participate but pay their own way?

Pharma Marketing Stuck in Web 1.5

In this guest article, author Richard Meyer, Senior eMarketing Manager, Medtronic, summarizes some of the key findings of the recent eMarketer report 'Pharmaceutical Marketing Online: Stuck in Web 1.5.'

Pharmaceutical Competitive Intelligence

This report of impressions from a pharma CI conference is an insider view, primarily how-to principles for CI providers, rather than how-to-use concepts for CI consumers. Yet you don't have to be an operative to benefit from reading this article, if for no other reason that to realize that SWOT is not just pitch-deck boilerplate, but the evolving awareness of your brand's interactions with the world.

Accomplishing Adherence

This article reviews presentations made at the recent eyeforpharma Patient Adherence and Persistence Summit including a presentation by David Baker, VP & General Manager of Shire's ADHD Business Unit, who presented on 'Best Practices for Fostering Adherence.' He used the ADHD market as a case study.

God Bless R&D, but Marketers May Go to Hell!

Hey you friggin' critics of the pharmaceutical industry! Shut your pie hole! Drug companies have done a lot more to make my life better than you critics have. Aside from the anecdotal nature of this defense, here are five reasons why I hate this 'better than the critics' argument made by some defenders of the pharmaceutical industry.
- Advertisement -