Pharma Marketing News

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

God Bless R&D, but Marketers May Go to Hell!

Hey you friggin' critics of the pharmaceutical industry! Shut your pie hole! Drug companies have done a lot more to make my life better than you critics have. Aside from the anecdotal nature of this defense, here are five reasons why I hate this 'better than the critics' argument made by some defenders of the pharmaceutical industry.

Mapping New Paths through the DTC Marketing Mix Maze

In this article, experts at the Brand and Communications Division of TNS explain how marketers can apply a common way of measuring marketing effectiveness across the full spectrum of media from traditional to non-traditional and also examine what are the keys to a successful DTC product Web site.

Got Game? Online Pharma Advergaming

While advergaming seems to work for the consumer package goods industry, will it also work for pharmaceuticals?

Pharma Marketing News Vol. 6, #1

Vol. 6, No. 1: January 2007 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE!...

The Expanding Pharma Blogosphere

Although the pharmaceutical industry is slow to adopt blogging for PR purposes or otherwise, its critics and supporters alike are flocking to the blogosphere to make their voices heard.

Optimizing Brand Equity: Pre-Launch through Patent Expiry and Beyond!

There are few new blockbusters on the horizon and many profitable drugs are coming off patent. If pharmaceutical marketers want seats at the table, then they must show how marketing can contribute to long-term company financial performance.

Innerstate: The First Disease Awareness Documentary Film

Innerstate is a disease awareness full-length documentary film produced by Centocor.

Should Bloggers Dine at Pharma’s Table?

Should bloggers who write about the industry accept free gifts (eg, dinner) from the pharmaceutical industry or should they adopt journalistic standards and participate but pay their own way?

Pharma Marketing Stuck in Web 1.5

In this guest article, author Richard Meyer, Senior eMarketing Manager, Medtronic, summarizes some of the key findings of the recent eMarketer report 'Pharmaceutical Marketing Online: Stuck in Web 1.5.'
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