Big Pharma and Killer Drug
Johnson and Johnson's recent announcement that it is filing a civil suit against the American Red Cross (ARC) has been called one of the worst PR moves ever made by a pharmaceutical company and one that has completely flushed away the goodwill the company earned years ago by its adroit handling of the Tylenol tampering crisis.
Adam Schechter, President of Merck US Human Health, made this statement not long ago at a Goldman Sachs healthcare conference: 'Industry must embrace new ways of engaging physicians on their terms.'
Testing Technology Can Help Improve Ads and Engage Viewers
Strategies to Improve Interactions with Key Physicians
Recently, two pharmaceutical company blogs have officially entered the Pharma Blogosphere: Johnson & Johnson's JNJ BTW and Glaxo's alliConnect.
This review of SiCKO is the first by a pharma blogger and editor who has actually seen the movie first hand!
OnDemandIQ Inc., a Los Angeles based company, provides OnDemandIQ Insights' Life Sciences, which is an affordable web-hosted business intelligence solution for smaller companies.
While advergaming seems to work for the consumer package goods industry, will it also work for pharmaceuticals?
Three pharmaceutical company CEOs discuss their path from science to leadership and the role of medical science liaisons.