When pharmaceutical sales reps are asked about the value of sales reps, you get some surprising comments.
Now pharmaceutical marketers have their own Web-based community where they can stay in touch with each other, debate issues, and carry on discussions.
I hope that PMN Forums will become a big part of the Pharma Marketing Network and that many of you will become my buddies as well.
Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.
CONTENTS OpEd: Word-of-Net (www.news.pharma-mkting.com/pmn61-oped.html) Are Sales Reps Necessary? Reinventing the Sales Model Sales Reps Debate Their Value An Online Community to Call Our Own Article Summaries ...