Capturing & Reporting HCP-Related Meeting Spending

Life Science companies are struggling to understand the complex reporting requirements and compliance issues presented by existing and new regulations like the Sunshine Act. This article is a summary of a Webinar by StarCite, which defined what pharma marketers and meeting planners need to know when it comes to meetings-related HCP reporting.

Integration of Custom Media into the Marketing Mix

This article summarizes a discussion with Abraham Ogden, the Director of Book Publications for the American Diabetes Association, about integrating ADA's custom publications into the pharma marketing mix.

Digital Pharma Is Alive and Well in Europe!

These highlights from the 2010 DigiPharm EU conference summarizes presentations made by marketing specialists from Lundbeck, Janssen, GSK, Schering Plough, Boehringer Ingelheim, Pfizer, Genzyme and Merck Serono. It's a summary of the best current practices and a glimpse at how EU pharma companies are driving digital marketing and communications forward.

Getting Market Research Right in Emerging Markets

This is the first in a series of articles summarizing highlights from a recent webinar focused on getting market research right in emerging markets. It features experts from Kantar Health, a global consultancy and marketing insights organization that was formed in 2009 by uniting Consumer Health Sciences, MattsonJack, TNS Healthcare and Ziment.

Getting Market Research Right in Emerging Markets

This is the first in a series of articles summarizing highlights from a recent webinar focused on getting market research right in emerging markets. It features experts from Kantar Health, a global consultancy and marketing insights organization that was formed in 2009 by uniting Consumer Health Sciences, MattsonJack, TNS Healthcare and Ziment.

Pharma Marketing News Vol. 9, #8: October 2010

Welcome to the October 2010 issue of Pharma Marketing News. This is the Executive Summary. This executive summary includes links to ALL the OCTOBER 2010 articles.

Pharma Marketing News Vol. 9, #8: October 2010

Welcome to the October 2010 issue of Pharma Marketing News. This is the Executive Summary. This executive summary includes links to ALL the OCTOBER 2010 articles.

Pharma Marketing News Vol. 9, #7, FINAL: September 2010

Welcome to the FINAL, complete September 2010 issue of Pharma Marketing News. This is the Executive Summary. This executive summary includes links to ALL the September 2010 articles.

Pharma Marketing News Vol. 9, #7, FINAL: September 2010

Welcome to the FINAL, complete September 2010 issue of Pharma Marketing News. This is the Executive Summary. This executive summary includes links to ALL the September 2010 articles.

Pharma, Physicians, and Sermo: A Social Media Win-Win-Win!

This article provides an overview of Sermo's new Client Center and summarizes a Pharma Marketing Talk podcast interview of with Daniel Palestrant, Sermo's Founder and Chief Executive Officer.
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