Pharma’s Physician Bailout

The pharmaceutical industry has been very generous in making payments to physicians. Last year (2010), for example, a mere dozen pharmaceutical companies paid $760 million to physicians and other health care providers for consulting, speaking, research and expenses. On average, how much do you think that comes to for every physician in the U.S.?

Everything You Need to Know About Mobile Platforms

If you're thinking of developing a mobile application (app) for patients or physicians, you need to consider the myriad platforms -- hardware plus software combinations -- that are out there and determine which platform is best suited for your intended audience. Your choice of platform will impact your app's performance, maintenance, and security, which in turn will make or break the success of the app.

Pharma Marketing News Vol. 10, No. 17: 10 November 2011

Welcome to Volume 10, Issue #17 (10 NOVEMBER 2011) of Pharma Marketing News.

Pharma Marketing News Vol. 10, No. 9: 18 May 2011

Welcome to Volume 10, Issue #9 (18 MAY 2011) of Pharma Marketing News.

Finding the Consumer Within the Patient: Insights Into How Healthcare Decisions are Made

Self Care Catalysts' Patient Intelligence Insights Guide™ on Diabetes is the only integrated patient-and consumer-centric report that explores how people suffering from an invisible condition such as diabetes actually circumnavigate their health condition, using the unique Self Care Health Decision Making Dynamics framework™. It is an example of what Grace Soyao, Founder & Chief Strategy Officer of Self Care Catalysts Inc., a health research and strategy company, means by 'Finding the Consumer within the Patient.'

Pharma Marketing News Vol. 10, No. 19: 21 December 2011

Welcome to Volume 10, Issue #19 (21 DECEMBER 2011) of Pharma Marketing News.

Adobe Connect for eDetailing: Making Physician Communications More Effective

This article focuses on Adobe Connect for eDetailing, a specific collaboration between Adobe and ConnectSolutions, a leading provider of private cloud deployments of web conferencing and collaboration solutions.

Citizen Petition Likely to Delay FDA Social Media Guidance

Allergan, Eli Lilly, Johnson and Johnson, Novartis, Pfizer, Novo, and Sanofi-Aventis filed a 'citizen petition' with the FDA, urging the agency to 'establish comprehensive, clear and binding regulations to guide the industry' in communicating off-label drug information to physicians and payers. Although the words 'Internet' and 'Social Media' are not mentioned in the petition, it is likely to hold up social media guidelines regarding 'unsolicited requests' that were promised as the first in a series of FDA guidelines.

In Memory of Steve Jobs Will Novartis Sales Reps Really Embrace iPads?

David Epstein, head of Novartis Pharmaceuticals, said eighty percent of his company's sales reps will give up their PCs for iPads in 2012. Will they do it?

Most Credible Bad Ad Complaints are Submitted by Pharma

According to a Bad Ad Program 2010-2011 Year End Report just issued by the FDA, the program is a success despite the fact that ONLY 125 complaints were deemed worthy of

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