A growing number of doctors prefer digital communications and the pharmaceutical industry is currently in the process of moving its sales force to a smaller structure that is more directly aligned with this new reality. One aspect of that change is the deployment of
This articles summarizes some major points made in a presentation by Carolyn Gauntlett, Senior Innovation Consultant with IMS Health, titled 'How to Make Sure You're Getting the Most Out of Your mHealth App Development.'
These days, patient storytelling is all the rage. More often than not, however, patient stories told by pharma marketers are not 'providing truth' in the sense that they are real patient stories.
Welcome to Volume 13, Issue #6 (June 2014) of Pharma Marketing News.
Welcome to Volume 13, Issue #8 (SEPTEMBER 2014) of Pharma Marketing News.
Welcome to Volume 13, Issue #4 (April 2014) of Pharma Marketing News.
'The medical conference is dead, long live the medical conference,' is the title of a SlideShare presentation by Len Starnes (@lenstarnes), a respected digital health-care consultant. Starnes is referring to the emergence of the 'virtual' medical conference, which he believes will soon be adopted in one form or another by all medical societies. This article describes the changes occurring viz-a-viz major medical conferences and the impact this will have on the pharmaceutical industry, medical societies, healthcare professionals, and patients.
According to Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business, developing a strong brand personality is an important way that pharmaceutical marketers can increase brand loyalty, brand trust, and ultimately brand equity.
This article discusses both the right and wrongs ways for pharma to edit Wikipedia articles about its products using real-life examples.
This article summarizes the comments from a LinkedIn debate and #mHealthPharma TweetChat and condenses the learnings into one simple formula for creating quality pharma mHealth apps.