The Virtual Sales Rep – It’s Not About eDetailing!

A growing number of doctors prefer digital communications and the pharmaceutical industry is currently in the process of moving its sales force to a smaller structure that is more directly aligned with this new reality. One aspect of that change is the deployment of

The Sorry State of Pharma Mobile Health Apps: Lack of Security, Continuity and Platform...

This articles summarizes some major points made in a presentation by Carolyn Gauntlett, Senior Innovation Consultant with IMS Health, titled 'How to Make Sure You're Getting the Most Out of Your mHealth App Development.'

Patient Storytelling Marketing: Creativity vs. Truth in Pharma Advertising

These days, patient storytelling is all the rage. More often than not, however, patient stories told by pharma marketers are not 'providing truth' in the sense that they are real patient stories.

Pharma Marketing News Vol. 13, No. 6: June 2014

Welcome to Volume 13, Issue #6 (June 2014) of Pharma Marketing News.

Pharma Marketing News Vol. 13, No. 8: September 2014

Welcome to Volume 13, Issue #8 (SEPTEMBER 2014) of Pharma Marketing News.

Pharma Marketing News Vol. 13, No. 4: April 2014

Welcome to Volume 13, Issue #4 (April 2014) of Pharma Marketing News.

The Emerging Virtual Medical Conference: Opportunities for Pharma, HCPs and Patients

'The medical conference is dead, long live the medical conference,' is the title of a SlideShare presentation by Len Starnes (@lenstarnes), a respected digital health-care consultant. Starnes is referring to the emergence of the 'virtual' medical conference, which he believes will soon be adopted in one form or another by all medical societies. This article describes the changes occurring viz-a-viz major medical conferences and the impact this will have on the pharmaceutical industry, medical societies, healthcare professionals, and patients.

Pharma Brand Personality Traits

According to Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business, developing a strong brand personality is an important way that pharmaceutical marketers can increase brand loyalty, brand trust, and ultimately brand equity.

Right & Wrong Ways for Pharma to Correct Misinformation on Wikipedia

This article discusses both the right and wrongs ways for pharma to edit Wikipedia articles about its products using real-life examples.

A Formula for Patient-Centric mHealth Apps

This article summarizes the comments from a LinkedIn debate and #mHealthPharma TweetChat and condenses the learnings into one simple formula for creating quality pharma mHealth apps.
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