Pharma Marketing News Vol. 13, No. 2: February 2014

Welcome to Volume 13, Issue #2 (February 2014) of Pharma Marketing News.

The Pharmaguy Social Media Timeline™: Volume 2

Back in June, 2011, Pharmaguy published the first iteration (Volume One) of the Pharmaguy Social Media Timelime™. Since then there have been many noteworthy pharma social media events, trials, and tribulations that deserve to be added to the Timeline. Volume Two includes 23 new items/events from June, 2011 through January, 2014.

Do TV DTC Ads Overstate Rx Drug Risks?

FDA intends to look for evidence that the 'major statement' of drug risks as currently implemented in DTC TV ads is often too long and 'may result in reduced consumer comprehension, minimization of important risk information and, potentially, therapeutic noncompliance due to fear of side effects.'

Pharma Marketing News Vol. 13, No. 1: January 2014

Welcome to Volume 13, Issue #1 (January 2014) of Pharma Marketing News.

The Sorry State of Pharma Mobile Health Apps: Lack of Security, Continuity and Platform...

This articles summarizes some major points made in a presentation by Carolyn Gauntlett, Senior Innovation Consultant with IMS Health, titled 'How to Make Sure You're Getting the Most Out of Your mHealth App Development.'

The Year 2013 in Images: Pharmaguy’s Favorites from Pharma Marketing Blog

Every year Pharmaguy reviews the images that appeared on Pharma Marketing Blog and picks his favorites. 2013 is no exception.

Pharma Content Marketing Strategies: Insights from Industry Experts

This article includes insights on content marketing from pharma experts including Thibaud Guymard, Digital Marketing Manager at MSD France. Guymard has broad experience with pharma content marketing, including roles as co-creator of the Digital Health Think Tank and as an Advertising Manager at Saatchi & Saatchi Health. Guymard also assisted in developing the Pharma Content Marketing Webinar organized by Kakushin Webinars.

Leveraging Infographics and Search for Better Health Communications: Epilepsy Foundation/Lundbeck Case Study

One example of how pharma companies can use infographics to educate their stakeholders is the Epilepsy Foundation/Lundbeck nationwide initiative to bring information about managing seizures to people living with epilepsy and their families. This article discusses how Centric Infographics worked with the Foundation to create the infographic system at the center of this successful campaign.

FDA Publishes First Piece of Long-Awaited Social Media Guidance: Focus is on Accountability

A Public Affairs Specialist at FDA's Center for Drug Evaluation and Research (CDER) confirmed to several reporters that this guidance is actually PART of the long-awaited guidance that was promised after the November, 2009 public hearing and required by section 1121 of the Prescription Drug User Fee Act (PDUFA).
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