Pharma on Instagram: How Top Drug Companies Use It Today & May Use It...

Instagram may become the social medium of choice for pharma marketers now that it has been purchased by Face-book and has added several new features that allow marketers to potentially thwart FDA regulations.

Brave New World of Off-Label Marketing: After the Fire Comes the Flood

This article summarizes various scenarios for how the FDA, courts, and independent 3rd-parties may influence off-label drug promotion in the future.

Pharma Marketing News Vol. 15, No. 1: January 2016

Welcome to Vol. 15, Issue No. 1 (JANUARY 2016) of Pharma Marketing News. New Drug Approvals, FDA Enforcement Actions, 2016 New Year's Resolution, and Digitally Savvy Women Pharma Pioneers are the themes of this issue.

Industry vs. FDA Regarding DTC Animation Study: Claims It’s Unnecessary & Unscientific

This article summarizes several comments submitted to the FDA in response to the agency's proposed study of animation in direct-to-consumer drug ads.

Off-Label DTC Advertising: Will FDA Be Forced to Allow It?

This article summarizes the First Amendment assault on FDA's ability to regulate off-label communications.

The 3 D’s of Pharma Digital Marketing: Discover, Design, Deliver

This article is a review of the e-book entitled Pharma 3D: Rewriting the script for marketing in the digital age.

Multi-Channel Cross-Cultural Marketing: Reaching U.S. Hispanics Via TV, Mobile, & Web

This article describes how Boehringer Ingelheim teamed up with with Univison in a ground-breaking campaign to drive awareness for Type 2 Diabetes through story-line integrations in the original production, Bajo el Mismo Cielo (Under the Same Sky).

Estimating Pharma’s Digital Ad Spending: Elusive Data Wrapped in a Mystery Inside an Enigma

Trying to determine what portion of pharma's total marketing budget is devoted to digital and if that portion is increasing, is a daunting task.

Pharma Marketing News Vol. 15, No. 2: March 2016

Welcome to Vol. 15, Issue No. 2 (MARCH 2016) of Pharma Marketing News. TV DTC, ad mascots, Off-label promotion.

TV DTC Advertising Is Not Dead Yet! But Lawmakers, Politicians, & FDA are Aiming...

The big jump in DTC advertising & high cost of drugs have resulted in calls for a total ban of DTC advertising or the elimination of tax deductions for DTC advertising. And the FDA is planning a bevy of studies, which may lead to new guidelines.

Pharma Marketing News, Blog Posts, Events, Podcasts

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