The 3 D’s of Pharma Digital Marketing: Discover, Design, Deliver

This article is a review of the e-book entitled Pharma 3D: Rewriting the script for marketing in the digital age.

Pharma on Instagram: How Top Drug Companies Use It Today & May Use It...

Instagram may become the social medium of choice for pharma marketers now that it has been purchased by Face-book and has added several new features that allow marketers to potentially thwart FDA regulations.

Pharma Marketing News Vol. 15, Issue No. 4: September 2016

Welcome to Vol. 15, Issue No. 4 (September 2016) of Pharma Marketing News. This issue focuses on off-label promotions directed to consumers, dark and scary disease awareness advertising, and breakthrough cancer therapy DTC.

Pharma Marketing News Vol. 15, No. 1: January 2016

Welcome to Vol. 15, Issue No. 1 (JANUARY 2016) of Pharma Marketing News. New Drug Approvals, FDA Enforcement Actions, 2016 New Year's Resolution, and Digitally Savvy Women Pharma Pioneers are the themes of this issue.

The Dark World of Disease Awareness Ads: Pharma Marketers Use Scary Ads to Motivate...

This article describes recent dark and ominous

Pharma Marketing News Vol. 15, No. 2: March 2016

Welcome to Vol. 15, Issue No. 2 (MARCH 2016) of Pharma Marketing News. TV DTC, ad mascots, Off-label promotion.

2015 Was a Golden Year for Pharma: Epic Number of Drug Approvals, Orphan Drugs...

If you thought things couldn't get much better for the pharmaceutical industry and pharma marketers after the banging year of 2014, then you'd be wrong!

Pharma Marketing News Vol. 15, Issue No. 5: December 2016

Welcome to Vol. 15, Issue No. 5 (December 2016) of Pharma Marketing News. This issue focuses on animation in DTC ads, off-label DCTC advertising, and pharma's use of Instagram.

Brave New World of Off-Label Marketing: After the Fire Comes the Flood

This article summarizes various scenarios for how the FDA, courts, and independent 3rd-parties may influence off-label drug promotion in the future.

Breakthrough Cancer Therapy DTC: Boldly Emphasizing the Positive

This article explores the trend in direct-to-consumer (DTC) ads for 'breakthrough' cancer therapies.
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