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Pharma Marketing News Vol. 2, #2: February 2003

PHARMA MARKETING NEWS is the monthly newsletter of the PHARMA-MKTING interactive discussion group. It includes original articles, opinions from leaders in the field of interactive pharmaceutical marketing, industry news briefs, interviews with industry experts, and highlights of pharmaceutical e-marketing meetings.

The Role of Social Media in Managing Chronic Diseases: Focus on Diabetes and Obesity

On the one hand, there's the physician who's looking for 'evidence' that diabetes is being managed. On the other hand is the patient argument that 'emotional support' is also a key benefit. One could argue that BOTH sides have merit.

DTC Risk Communication

With all the new attention being paid to drug risks, it is time to take a look at the issues surrounding drug risk communication to consumers and patients. Pharmaceutical marketers need to understand these issues to better communicate risk and build trust in their brands.

PMN Special Supplement: Increase Physician Access and Detailing Effectiveness

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on gaining physician access and marketing to physicians.

Engagement

This question was explored by panelists partici-pating in this month's Pharma Marketing Roundtable conference call, which was focused on pharmaceutical industry support of CME.

Overcoming Space Limitations in Social Media

This article presents a summary of comments to FDA from the drug industry addressing regulatory concerns when using social media tools associated with space limitations or tools that allow for real-time communications to present product information.

Physician-Generated Content on Social Media Sites

This article highlights results of a survey of physician members of DocCheck, a leading European physician online social network and portal site. The survey assessed the type of networks used, the frequency of posting, motivation for posting, estimation of network usage, relevance of content posted and an evaluation of the importance of online physician-generated content in the future.

Without Free Gifts from Pharma to Docs, Would Research be Useless?

In a recent blog post, PhRMA said 'Without Promotion Research will be Useless.' To support its case, PhRMA cited 'an interesting opinion editorial' in the latest edition of the Annals of Emergency Medicine -- the medical journal of the American College of Emergency Physicians (ACEP). In the op-ed, entitled 'Limiting Gifts, Harming Patients,' Emory University economist Paul Rubin, Ph.D. expressed concern that ACEP policy regarding Gifts to Emergency Physicians from Industry 'could have the unfortunate effect of limiting the exchange of critical information between medicine makers and physicians about the benefits and risks of new medicines, how to use them properly and how best to diagnose the right candidates for particular treatments.'

Protection from Brand Infection: Marketers Must Take Control of Their Brands, Especially Online

In response to concerns about the growing range of threats to brand value and the sheer volume of brand hijacking incidents, the CMO Council set out to assess the challenges marketers face as stewards of their brands. The result is Protection from Brand Infection, a seminal authority leadership report that outlines the proliferating threat-scape that marketers face and reveals how marketers are struggling to understand and measure the impact brand intrusions have on their second most valuable asset, their customer.

Pharma Marketing News Vol. 10, No. 3: 17 FEBRUARY 2011

Welcome to Volume 10, Issue #3 (17 FEBRUARY 2011) of Pharma Marketing News.

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