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The Pharmaguy Social Media Timeline™: A Record of Social Media Events Impacting the Pharmaceutical...

The long-awaited social media guidance from the FDA -- whenever it arrives -- may turn out to be nothing more than a stamp of approval on activities in which the industry is currently engaged. Practically every issue that FDA guidance is expected to address has already been handled independently by a few pioneering pharmaceutical companies. Rather than waiting for FDA's anti climatic guidelines, Pharmaguy decided to publish The Pharmaguy Social Media Timeline™ now, at a time when the industry already has set precedents in every social media application.

Will Ethics Revive (Exhume?) the Drug Industry’s Reputation?

Jennifer Miller, a fellow at the Edmund J Safra Center for Ethics at Harvard University and president of Bioethics International, a non-profit that advises educational programs on ethical issues on medicine and healthcare, is trying to develop the industry equivalent of a 'Good Housekeeping Seal of Approval.' This article summarizes her ideas and presents opinions of several naysayers.

Who Owns Your Social Media?

Twitter's new rules change the playing field for third party developers, establish caps on number of users, and shift guidelines to requirements across four categories of businesses. Will the new rules ruin the spirit of social media and are they bad for healthcare?

Pharma Marketing News Vol. 10, No. 12: 20 July 2011

Welcome to Volume 10, Issue #12 (20 JULY 2011) of Pharma Marketing News.

Lipitor Holds Key to DTC Ad Spending in 2012

As reported by Nielsen, direct-to-consumer (DTC) advertising spending by the pharmaceutical industry was down by 1% compared to 2010. I did a little exercise to predict that DTC spending in 2012 will see a further 3% decrease compared to 2011 solely due to an expected drop in Lipitor advertising. Here's how I came up with that estimate.

Deconstructing Pitts’ Guiding Principles for Pharma Social Media

Peter Pitts, author of DrugWonks Blog, has put together 11

PinUp: Welcome to 2018 – Less Health Insurance, Shorter Lifespan, and Limper Sex Life

Welcome to the January 5, 2018, issue of Pharma Industry News Update (aka PinUp).

Product Branding, eMarketing May Be Underutilized

Strengthened pharmaceutical branding and increased utilization of online marketing tools can have a significant impact on the revenue and market value of pharmaceutical firms, according to a presentation by Bill Trombetta, professor of pharmaceutical strategy and marketing at The Erivan K. Haub School of Business at St. Joseph's University.

Intelligent Online Sampling Strategies

New online strategies have made eSampling a tool for significantly expanding targeted physician and sample coverage. Applications include accelerating new product uptake, efficiently maintaining physician coverage for mature brands, covering hard to reach physicians and driving patient demand.

cDetailing: Addressing the Consumer Education Gap

Consumer Detailing by Medsite is a novel rich-media online consumer disease education and drug information program.

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