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John Mack, Publisher & Editor
editor@news.pharma-mkting.com

Rep Access Programs

Skyscape, a Marlborough, MA company that provides interactive, intelligent health solutions for desktop and mobile devices, offers a medically-relevant service that is highly sought-after among physicians. As a result, it has become a popular and effective tool for field representatives to gain access to practitioners.

Pharma Marketing News Special Supplement: Social Media Pharma Marketing

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics relating to pharmaceutical social media, Web 2.0 marketing.

Wither CME?

So who wants to go head-to-head with Viagra? The ultimate pharmaceutical mega-brand: a blockbuster drug, with a superbly executed global campaign, an urban legend. According to Blair Waite, Brand Manager, Global Marketing for Eli Lilly and Co., Viagra is now the world's 2nd most recognized brand name, after Coca Cola.

Pharma Marketing News Vol. 10, No. 5: 10 MARCH 2011

Welcome to Volume 10, Issue #5 (10 MARCH 2011) of Pharma Marketing News.

Impact of PhRMA Code on Interactions with Physicians

The PhRMA Code on Interactions with Healthcare Professionals, which became effective in July 2002, affirms that a sales rep's primary function is to educate and inform doctors. In pursuit of this function, certain activities are supposed to be forbidden. However, there may be some differences among pharmaceutical companies regarding the interpretation of the Code and how it is applied in practice. Pharma Marketing News hosted a survey of its subscribers and visitors to the Pharma Marketing Network Web site about this issue.

Are Pharma Sales Reps Service Employees?

The Supreme Court has agreed to decide whether drug companies have to pay their sales representatives for working overtime hours, a question that could have considerable financial impact on the industry. The question before the court in case CHRISTOPHER V. SMITHKLINE BEECHAM CORP is whether or not pharmaceutical sales representatives are exempt from overtime pay under the 'outside sales' exemption of the Fair Labor Standards Act of 1938. If the Supreme Court rules that pharma sales reps are NOT exempt, some sales reps worry that they will become

An Online Community to Call Our Own

Now pharmaceutical marketers have their own Web-based community where they can stay in touch with each other, debate issues, and carry on discussions.

Pharma Marketing News Vol. 6, #3

Vol. 6, No. 3: March 2007 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE!...

FDA Publishes First Piece of Long-Awaited Social Media Guidance: Focus is on Accountability

A Public Affairs Specialist at FDA's Center for Drug Evaluation and Research (CDER) confirmed to several reporters that this guidance is actually PART of the long-awaited guidance that was promised after the November, 2009 public hearing and required by section 1121 of the Prescription Drug User Fee Act (PDUFA).

DTC Pros and Cons Presented at FDA Hearing

This article summarizes the main points, both pro and con, made by presenters at recent FDA hearing on DTC and includes commentary from expert members of the Pharms Marketing Roundtable, which met to discuss the issues raised at this hearing.

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