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Special eDetailing Supplement Offer

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on eDetailing and ePromotion to physicians.

Pharma Marketing News Vol. 4, #1 Archive

Dear Reader, Welcome to the January 2005 archive of Pharma Marketing News. Vol. 4, No. 1: January 2005 - CONTENTS...

Special ePharma Marketing Supplement Offer

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics relating to pharmaceutical eMarketing to physicians and consumers.

Can Health Web Sites Improve Compliance?

For various reasons, it is hard to find a conclusively documented answer to a seemingly simple question: do interactive health education media improve patients' health practices? In fact, a recent high-profile report attempted to answer that question and got it wrong: procedural flaws led them to an unjustified conclusion. The problem lies in seeking a broad general picture. More appropriate is to focus on the specific patient population, the distinct behaviors to be changed, and the particular tactics employed.

Special SFE Supplement Offer

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on gaining physician access and marketing to physicians.

Facilitating Physician Access and Education Through Online Conferencing

Access to physicians is becoming more and more of a problem. Doctors need immense amounts of medical information, but their patient loads limit their ability to see pharma sales reps or attend conferences or other educational activities away from their offices at such venues as local restaurants and hotels. And it is impractical to bring KOLs and experts into the physician's office.

MSL Role in Educational Development

Medical Science Liaisons (MSLs) are in an excellent position to lead pharma-sponsored CE planning and provide educational strategy for improving patient care by furthering effective medical educational activities.

Pharma Marketing News – eDetailing Special Supplement

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on eDetailing and ePromotion to physicians.

Motivating & Retaining The MSL: What Makes MSLs Tick

In addition to her clinical and professional role as an experienced and successful MSL for Sepracor in the Indianapolis, IN area, Erin Albert, R.Ph, MBA, has spent a considerable amount of time researching and gathering psychometric data about her peers' job satisfaction in their current MSL roles.

Pharma Marketing News – eDetailing Special Supplement

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on eDetailing and ePromotion to physicians.

Pharma Marketing News, Blog Posts, Events, Podcasts

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