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Pharma Marketing News Vol. 8, #7

Welcome to the August 2009 issue of Pharma Marketing News.

FTC Challenges FDA, Transparency re Dug Prices, Fems vs Addyi, A Scene at Pharma

'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.

Pharma Marketing News Vol. 10, No. 11: 21 June 2011

Welcome to Volume 10, Issue #11 (21 JUNE 2011) of Pharma Marketing News.

Multichannel Marketing: Easy to Brag About, but Difficult to Do

Multichannel pharma marketing is conceptually relatively simple to understand, but incredibly difficult in practice, says Len Starnes, former Head of Digital Marketing & Sales, General Medicine at Bayer Schering Pharma. That said, multichannel is not a transient phenomenon, it's here to stay. Starnes hosted a survey on LinkedIn to answer the question: When will pharma marketing become de facto multichannel marketing in future?

Pharma Marketing News Vol. 3, #9 Archive

Dear Reader, Welcome to the October 2004 archive of Pharma Marketing News. Vol. 3, No. 9: October 2004 - CONTENTS ...

The Changing Pharma Commercial Model in 2010 and Beyond

This article features a summary of the much anticipated NEW Kantar Health TRI*M annual survey results with physicians across the U.S. and Europe on their service expectations -- plus how they rate 16 Pharma companies on reps, relationships and services. The survey looked not only at PCPs/GPs but also -- for the first time -- at what oncologists expect from the industry.

e-Marketing at the Point of Care

Potent technologies like point-of-care electronic prescribing (e-prescribing) and related integrated drug reference tools are on the verge of becoming the most powerful marketing tools, since these technologies allow marketers to reach physicians when it matters most: when they are making the prescribing decision.

Pharma Marketing Network 2007 Report

Pharma Marketing Network is a leading online resource for pharmaceutical marketers, bringing together into a single online community pharmaceutical marketing, advertising, and sales professionals from pharmaceutical companies, communications companies, and marketing service providers. This report provides information about our subscribers and Web site statistics for 2007.

The Pharmaguy Social Media Timeline&trade: A Record of Social Media Events Impacting the Pharmaceutical...

The long-awaited social media guidance from the FDA -- whenever it arrives -- may turn out to be nothing more than a stamp of approval on activities in which the industry is currently engaged. Practically every issue that FDA guidance is expected to address has already been handled independently by a few pioneering pharmaceutical companies. Rather than waiting for FDA's anti climatic guidelines, Pharmaguy decided to publish The Pharmaguy Social Media Timeline™ now, at a time when the industry already has set precedents in every social media application.

Pharma Marketing News Vol. 10, No. 4: 23 FEBRUARY 2011

Welcome to Volume 10, Issue #4 (23 FEBRUARY 2011) of Pharma Marketing News.

Pharma Marketing News, Blog Posts, Events, Podcasts

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