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Pharma Marketing News Vol. 10, No. 5: 10 MARCH 2011

Welcome to Volume 10, Issue #5 (10 MARCH 2011) of Pharma Marketing News.

Pharma BloggoSphere Update

This is the first article in a continuing series that will keep you up-to-date on Blog topics from a variety of pharma-related Blogs created by individuals as well as pharma companies.

The Empowered Patient: What It Means for Pharma Marketers

This article presents a case for the drug industry to adopt a patient-centric model in which pharma companies can develop unique expertise in decoding the behavior, needs, motivations of empowered patients and then use this knowledge as the basis for helping healthcare professionals and payers to put into place programs that achieve better patient outcomes.

Evidence-Based Pharma Marketing: Using Science to Demonstrate Product Value

A conversation with Preeti Pinto, Principal at Preeti Pinto Consulting, LLC and former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca US, about the use of comparative effectiveness and health outcomes data in the support of drug promotion to physicians, payers, and consumers.

Pharma Marketing News, Blog Posts, Events, Podcasts

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