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Welcome to the ARCHIVE of Pharma Marketing News articles. All articles are FREE! No subscription is required to download these articles from past issues. Articles become available to non-subscribers approximately two months after publication. To obtain articles as soon as they are published, you must subscribe to the email newsletter service. Subscription is free and supported by advertising.

PinUp: Communicating Relative vs. Absolute Efficacy, Gabby Gottlieb, and Disease Awareness Campaigns

Welcome to the January 9, 2018, issue of Pharma Industry News Update (aka PinUp). This issue focuses on communications, which can be misleading or TMI. Pharma marketers like to tout benefits and downplay risks in communicating drug information to healthcare professionals and consumers. Relative vs Absolute? - that is the question. For FDA commish Scott Gottlieb, however, it's not about being brief when communicating.

PinUp: Welcome to 2018 – Less Health Insurance, Shorter Lifespan, and Limper Sex Life

Welcome to the January 5, 2018, issue of Pharma Industry News Update (aka PinUp).

PinUp: Looking Back on Pharma in 2017 – the Year in Images, Charts, and...

Welcome to the January 2, 2018, issue of Pharma Industry News Update (aka PinUp).Happy New Year! It's time for me to share with you an collection of a few of my favorite images, charts and graphs from articles published in Pharma Marketing News - including Pharma Industry News Update & Pharma Marketing Blog - in 2017. Feel free to download these presentations as PDF files so you can click on the links in each slide to gain access to the story behind each image and chart.

PinUp: 2017: A Banner Year for Pharma Lobbying and TV Ads, Bumper Crop of...

Welcome to the December 19, 2017, issue of Pharma Industry News Update (aka PinUp). Now is when everyone looks back on the old year and begins thinking of the New Year. For pharma, 2017 saw a few highs in terms of money spent on lobbying - mostly to counteract calls for lower drug prices - and on TV advertising. Neither of which is surprising. But while the number of new drugs approved in 2017 eclipsed the 2016 number, profitability is not setting any new records, but may in fact be waning.

PinUp: FDA’s Gottlieb Gets Good Grades from Industry for Good Reason. But Will Patients...

Welcome to the December 15, 2017, issue of Pharma Industry News Update (aka PinUp). Gottlieb, Gottlieb! How many times have we heard about Gottlieb? In this issue you will hear about him twice! Once where his performance is graded and once where he gives the medical device industry a Christmas present. Obviously, the two are linked.

PinUp: “Crushing” Pharma Via Lawsuits, Amazon, and Somewhat Unnecessary FDA Guidance

Welcome to the December 12, 2017, issue of Pharma Industry News Update (aka PinUp). You would think by now pharma marketers would be well versed in the correct product name placement, size, prominence, and frequency in promotional labeling and advertising for prescription drugs. Obviously not because the FDA recently released guidance on the topic.

PinUp: FDA Guidance “Leaps” Ahead on 3D Printing & Digital, But Misses the Mark...

Welcome to the December 8, 2017, issue of Pharma Industry News Update (aka PinUp). Leaping Lizards! or Frogs! or Whatever! FDA seems to be leaping forward giving guidances to the drug and medical device industries regarding 3D printing and clinical decision software tools. But there's always someone left out. What about artificial intelligence? Hmmm...

PinUp: Mobile Apps Set to Disrupt How Clinical Trials are Run

Welcome to the December 5, 2017, issue of Pharma Industry News Update (aka PinUp). I just downloaded Apple's

PinUp: Medical Journals versus the Internet: Is the “Prior Publication” Battle Over?

Welcome to the November 21, 2017, issue of Pharma Industry News Update (aka PinUp). History has a way of repeating itself. This issue focuses on on peer-reviewed journals and the battle for timely and accurate publication of scientific/medical research results. The first skirmish of this battle occurred 50 years ago when the NIH distributed unpublished scientific papers via snail mail - the Internet and email were not widely available at the time. Then the modern Internet got involved in the 1990's and then again in 2013. Which is winning the battle?

PinUp: Digital Pills, Fat Tweets, and Chatbots

Welcome to the November 17, 2017, issue of Pharma Industry News Update (aka PinUp). FDA seems anxious to embrace digital technology not just in the realm of medical devices, but also for transforming ingestible medicines; i.e., pills. But the first

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