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The iPad in the Doctor’s Office

The Apple iPad has also become a

Focus on Drug Safety Communication & TV DTC Advertising

This article reviews two recently published and important guidances from the FDA that concern the dissemination of drug information to consumers.

Most Credible Bad Ad Complaints are Submitted by Pharma

According to a Bad Ad Program 2010-2011 Year End Report just issued by the FDA, the program is a success despite the fact that ONLY 125 complaints were deemed worthy of

Pharma Marketing News Vol. 10, No. 3: 17 FEBRUARY 2011

Welcome to Volume 10, Issue #3 (17 FEBRUARY 2011) of Pharma Marketing News.

Awards. What Are They Good For?

Oh Yeah! Awards are good for parties!

Closed-Loop Marketing

This article is a review of an industry conference presentation that focused focused on leveraging eDetailing for effective closed-loop marketing campaigns.

The Truth About the Drug Companies: What To Do About It

You can't go to a pharma industry conference these days without hearing at least one expert speaker recommending that pharma executives read the book 'The Truth About the Drug Companies: How They Deceive Us and What to do About It,' written by Marcia Angell, MD, former editor in chief of The New England Journal of Medicine. This review includes several point-counter point views regarding Angell's arguments by pharmaceutical and healthcare experts, including members of the PHARMA-MKTING online discussion group.

Overcoming Space Limitations in Social Media

This article presents a summary of comments to FDA from the drug industry addressing regulatory concerns when using social media tools associated with space limitations or tools that allow for real-time communications to present product information.

Pharma Marketing News Vol. 16, Issue No. 1: January 2017

Welcome to Vol. 16, Issue No. 1 (January 2016) of Pharma Marketing News. This issue focuses on pharma corporate Facebook pages and pharma innovation initiatives.

Pharma Marketing News Vol. 9, #6: Summer 2010

Welcome to the SUMMER 2010 issue of Pharma Marketing News.

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