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2015 Was a Golden Year for Pharma: Epic Number of Drug Approvals, Orphan Drugs...

If you thought things couldn't get much better for the pharmaceutical industry and pharma marketers after the banging year of 2014, then you'd be wrong!

2016 New Year’s Resolutions for Pharma: How to Be Less Like Martin Shkreli

2016 is an election year and therefore it's important that pharma has appropriate New Year's Resolutions to counteract the bad press it's likely to receive.

Digitally Savvy Women Pharma Pioneers: Show Support: Bring Them Into the Forefront!

A segment of the pharmaceutical industry that has not received enough attention from Pharmaguy and others is pharma women digital pioneers. To rectify that, Pharmaguy put together a list of 'Digitally Savvy Women Pharma Pioneers.'

Pharma Marketing: The Year 2015 in Images

Pharmaguy's Favorite Images with Commentary from Pharma Marketing Blog, Pharma Marketing News, and Scoops

Pharma Marketing News Vol. 14, No. 7: December 2015

Welcome to Vol. 14, Issue No. 7 (DECEMBER 2015) of Pharma Marketing News. DTC Ban Revisited, Digital Disruption, Best of 2015, are the themes of this issue.

Anti-DTC Resurgence: Physicians and Politicians Call for Bans, Moratoriums, & End to Tax Breaks

With the renewed focus on the high cost of drugs comes a new wave of attacks on Direct-to-Consumer Advertising (DTCA) of prescription drugs. But is there a causal link between DTC advertising and Rx drug prices and/or total spending? This article explores this issue.

How to Achieve Digital Pharma Marketing Results: Dealing with Disruption

This article focuses on digital disruption, which is the focus of a chapter in the book RESULTS: The Future of Pharmaceutical and Healthcare Marketing written by by R.J. Lewis (aka RJ) et al.

Pharma Marketing News Vol. 14, No. 6: September 2015

Welcome to Vol. 14, Issue No. 6 (SEPTEMBER 2015) of Pharma Marketing News. Medical conference hashtags, celebrities + social media, and Patient Power are the themes of this issue.

Pharma’s Use of Medical Conference Twitter Hashtags: Is It “Backchannel” Promotion That Needs to...

This article discusses the pros and cons of safeguards proposed a group of academic physicians (the #MICEproject) to limit pharmaceutical 'detailing' and to 'bring the medical community closer to establishing guidelines for third party activities in Twitter back-channels.'

Celebrities + Social Media: Balancing Benefits and Risks

This article focuses on the risks and benefits of using celebrities and social media to promote pharma brands and proposes that it may be time for the pharma industry to disclose the details of payments made to celebrities as they now are required to do for physician payments.

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