What’s Your Pharma Blogger Dream Team?

Bloggers operating in the Pharma BlogosphereTM are now sought after as speakers and panelists at industry meetings. Last week, I and several other bloggers participated in a couple of different conferences....

Social Media Vs. Social Responsibility: J&J Fails Crisis Management 101

The New York Times reports that "Johnson & Johnson appeared to abandon its own template , stunning a few business school professors. Its conduct also drew harsh criticism from federal officials"...

Temple vs. Nissen: Blood Rematch

Bob Temple, director of the Office of Medical Policy at FDA, admits that "some of the withering criticism of the agency is getting under his skin," according to Ed Silverman over...

Dollars for Docs: More Scrutiny Needed

My fellow blogger Peter Rost over at Question Authority continues to milk an Astrazeneca internal newsletter for stories. First it was the Zubillaga Affair, then the Missy Moran's MUMS Miasma, followed...

Mr. Mucus Turns Bigger and Badder

Have you seen the new Mucinex print and TV ads where "Big Bad Mucus" and his biker friends ride into town on their "hogs" scattering the citizens in their path? The...

As J&J Focuses Less on Consumer Products and More on Medical Devices & Rx...

JNJ has always positioned itself as a "consumer" products company, but its main business is pharmaceutical drugs and medical devices. According to a Q2 2015 financial statement (here), Rx products...

Adventures of PhRMA Intern: A Retrospective

In response to an inquiry about a violation of PhRMA’s DTC advertising guiding principles, pharmaguy received a letter from PhRMA signed mysteriously “Emily M. Johnson.” No job title was included. It...

Paula Deen Does Not Know Her Blood Sugar Numbers

Paula Deen, the TV celebrity southern-style chef and spokesperson for Novo Nordisk's diabetes treatment Victoza (see "Novo Nordisk Defends Choice of Paula Deen Over Anthony Bourdain (for example) as Celebrity Chef...

Blogs vs. DTC: What’s Best for Consumers?

The recent DTC moratorium scare from Congress -- which has since dissipated (see "DTC Moratorium Yanked From PDUFA") -- had Direct-to-Consumer (DTC) marketers scrambling to think of a replacement consumer marketing...

AstraZeneca Posts an Arimidex DTC Ad on Its Corporate Blog – Will It Go...

AstraZeneca is breaking new ground in social media drug promotion... again. It has posted a branded promotion for its breast cancer drug Arimidex on AZ Health Connections, which is "A blog...

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