Pfizer’s Social Media Initiatives are Getting Old

On June 18, 2012, Pfizer launched "Get Old," a multi-year initiative supported by nearly a dozen advocacy organizations. Why? According to Pfizer, it is part of Pfizer’s mission to improve the...

The Social Media Revolution Will Not Be “Televised”

I spent the day yesterday attending ExL Pharma's 5th Annual Public Relations & Communications Summit, which was held at Pfizer headquarters in New York City. Assembled there were some of the best...

Pfizer No Longer Top 10 Advertiser

According to Nielsen Media Research data quoted in a recent MM&M News Brief,Pfizer fell from its position as one of the nation's top 10 advertisers as overall pharma industry ad spending...

OTC Drugs and Children

Recently, the news media and Congress focused our attention on the recall of contaminated over-the-counter (OTC) children's medication manufactured by McNeil Consumer, a division of Johnson & Johnson (see "Despite Its...

Trouble in the House that McNeil Built: Why Drug Company Silos are Useful

Marc Monseau, head of corporate communications at Johnson & Johnson (J&J or JNJ) and contributor to the JNJBTW Blog, often says that JNJ is not a pharmaceutical company. He likes to...

You Must Score Better than 84% on Viagra’s Sexual Health Quiz to NOT Have...

I've noticed that many drug brand web sites are frequently updated. Most often, new video ads are added. Sometimes, as with the case of the YAZ US web site, a poll...

Drug Companies Give Aid to Tsunami Victims

Drug companies are among the biggest givers of aid to tsunami victims. Pfizer will donate $10 million to local and international relief organizations operating in the region. Pfizer will contribute approximately...

Nalts Talks About His Days at J&J, His ADHD, and His Merck Performance Review

Kevin Nalty (aka "Nalts" the YouTube video blogger), who last week decided to quit his job as Consumer Product Director at Merck to "follow his passion" for video, may have been...

Online CME Growth is Bad News for Pharma Marketers

It's very instructive to peruse ACCME's annual report data if you want to understand the trends in pharma support of physician continuing medical education (CME). ACCME stands for Accreditation Council for...

Nasonex Bee May Usher In a Whole New Way to do FDA-friendly Pharma Tweets

Diabetes patient/racecar driver Charlie Kimball -- or his Novo Nordisk marketing handler(s) -- made the first ever pharma drug branded Tweet, which was offered up as a "model" for others to...

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