Humana’s iPhone/iPad “Games for Health”: Would You Pay $2.99 to Play?

My Twitter pal @skypen (aka Fabio Gratton) keeps me up to date regarding innovative health apps and games developed by pharmaceutical and other healthcare companies. Today he tweeted: "Humana develops health game...

Sanofi Accepts Pharmaguy’s Social Media Pioneer Award

A few weeks ago -- before hurricane Sandy disrupted life as we know here on the east coast -- I presented the coveted bright yellow Hawaiian shirt/Pharmaguy Social Media Pioneer Award...

Rozerem Expedites Experts’ Dreams: Honoraria!

According to Daniel Carlat, MD, author of the The Carlat Psychiatry Report and the Carlat Psychiatry Blog, Takeda -- the folks that brought us the sleep aid Rozerem -- paid Gary...

The Drug Sampling Problem

For pharmaceutical marketers, sampling is the single largest promotional investment, accounting for 55 percent of the $19.1 billion spent on promotion in 2001 (see FIGURE below; taken from "Intelligent Online Sampling...

For Immediate Release: PHARMAGUY NOT HONORED AS ONE OF PHARMAVOICE 100

Annual list recognizes pharma industry leaders for their positive contributions to the life-sciences industry NEWTOWN, August 13, 2015 – PharmaGuy, founder and CPO (Chief Pundit Officer) at pharmaguy.com has again NOT been honored...

Pharma: Your Brand Celebrity Spokespersons Are Worthless!

A survey developed by WP Engine and fielded by TNS found that nearly ALL consumers (96%) do NOT want to see stories about how celebrities use a company’s products (see "Majority...

Advice to J&J’s New CEO Alex Gorsky: Start Tweeting, Blogging, and YouTubing

Alex Gorsky will have to address trouble at J&J's consumer business when he becomes CEO, notes the Wall Street Journal (see here). Sure, "those who know Mr. Gorsky laud his skills diagnosing...

AMA #AHealthierNation Tweet Chat: How to Get Physicians Involved in Development of Digital Tools

Yesterday, while trolling my Twitter streams for content, I happened upon #AHealthierNation chat sponsored by the American Medical Association (AMA). According to AMA's promo page (here): "The potential impact of digital technology...

FDA Issues First-ever Draft Guidance on Pharma’s Use of Social Media!

The US Food and Drug Administration (FDA) today issued a new guidance document that addresses the use of “social media” by pharmaceutical companies.I'm very excited about this and look forward to...

Who Will Be “Miss Viagra” 2015?

Wowie zowie! Is that a roll of dimes quarters in your pocket or are you just excited to see those sexy women of every ethnic persuasion (except latina?) in Viagra ads? If there were a...

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