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Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

White House critical of AZ Super Bowl ad, moves to have pharma open up...

Welcome to the February 16, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Brave New World of Off-Label Marketing: After the Fire Comes the Flood

This article summarizes various scenarios for how the FDA, courts, and independent 3rd-parties may influence off-label drug promotion in the future.

Pharma Marketing News Vol. 15, Issue No. 4: September 2016

Welcome to Vol. 15, Issue No. 4 (September 2016) of Pharma Marketing News. This issue focuses on off-label promotions directed to consumers, dark and scary disease awareness advertising, and breakthrough cancer therapy DTC.

Mastering Mobile Health, Sanders vs. Califf, Social Networking Soars! FDA’s Opiate Approval Process

'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.

PinUp: The Internet of Things and the Impact on Outcomes and Adherence

Welcome to the April 25, 2017, issue of Pharma Industry News Update (aka PinUp). The drug industry should focus on using Internet of Things technology to improve health outcomes. Better adherence and profits will then follow.

The Dark World of Disease Awareness Ads: Pharma Marketers Use Scary Ads to Motivate...

This article describes recent dark and ominous

PinUp: Alzheimer’s Patient Goes Boldly Into Patient Advocacy to Make a Living, Women of...

Welcome to the October 6, 2017, issue of Pharma Industry News Update (aka PinUp). While PhRMA praises the drug industry for

PinUp: Mylan Scams Medicaid, Retouched Double Chin, Longest Celebrity-Pharma Partnership, More…

Welcome to the October 4, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: 2017: A Banner Year for Pharma Lobbying and TV Ads, Bumper Crop of...

Welcome to the December 19, 2017, issue of Pharma Industry News Update (aka PinUp). Now is when everyone looks back on the old year and begins thinking of the New Year. For pharma, 2017 saw a few highs in terms of money spent on lobbying - mostly to counteract calls for lower drug prices - and on TV advertising. Neither of which is surprising. But while the number of new drugs approved in 2017 eclipsed the 2016 number, profitability is not setting any new records, but may in fact be waning.

PinUp: Who Was the Highest Paid Pharma Executive in 2016? more…

Welcome to the July 14, 2017, issue of Pharma Industry News Update (aka PinUp). It's time to see which pharma executives received the most compensation in 2016, even if a large chunk depends on stock price! We're talking tens of millions of dollars here! I am totally surprised that Pfizer's CEO and Chairman Ian Read 'took home' so much less than 'price gouging' Mylan and Valeant executives. Go figure!

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