What Sanofi-Aventis Learned from Its FaceBook Experience & What the Experts Recommend It Do...

A conversation with Dennis Urbaniak, VP U.S. Diabetes at sanofi-aventis, about the recent activity on S-A's VOICES corporate Facebook page. We'll discuss the lessons learned and hear advice from independent experts. Urbaniak is willing to answer questions and consider advice from listeners.

A “Comuniti” for Healthcare Professionals: Univadis in France Gets Social

Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for healthcare professionals.

UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!

A conversation with Rene Hansen, Global Director of Business Transformation at UCB Pharma and Benjamin Heywood, Co-founder and President of PatientsLikeMe, about the strategic partnership between UCB and PatientsLikeMe to create an online, open epilepsy community that captures real-world experiences of people living with epilepsy in the U.S.

A Better Bladder DTC Campaign: Astellas’s Animated Pitch Organ for OAB

Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning at Astellas. We discuss a new pharmaceutical advertising campaign from Astellas that features an untreated bladder character 'calling the shots' by interrupting a woman as she goes about her daily activities and urges her to go to the bathroom.

Pharma Marketing Talk: List of Shows By Guest

Interviews of leaders and innovators in pharmaceutical marketing.

Can You Find Reputable Canadian Drugs Online?

An interview with Cary Byrd, founder of eDrugSearch.com, an online Rx search site and blog.

Speaker Programs: Endangered Species

In this Pharma Marketing Talk interview, our guest, William D. Cooney, President and CEO, MedPoint Communications, Inc., will lay out the problems of face-to-face speaker programs in today's regulatory, cost-conscious, and busy work-schedule environment. Cooney will give examples of the many benefits of using technology to deliver and manage speaker programs.

What is Univadis? Hint: It Builds Healthcare Professional Relationships

A conversation with Shona L. Davies, Global Communications & Programme Leader, Associate Director, Merck Customer Centricity, Merck & Co Inc., about Univadis, a leading and exclusive online service from Merck/MSD that delivers customer-centric content and high quality medical information to healthcare professionals.

Global Medical Science Liaison Trends

There has been an exponential growth of the role of Medical Science Liaisons (MSLs) over the last several years. Pharmaceutical companies are now strategically interfacing their MSLs with physicians all over the world. In this podcast, Yanis Saradjian, Director of Consulting at Cutting Edge Information, Inc., and Dr. Samuel Dyer, Chairman of the Board, Medical Science Liaison Society, discuss these trends. The conversation will review MSL key performance indicators, benchmarks, and resources for advancing the global MSL profession.

Crowdfunding for Patient Education: HbA1c Teaching Model Brings Diabetes Education to Life

Pharmaguy interviews Casey Steffen M.Sci., Manager at Biologic Models, about his crowdfunding campaign, which is designed to encourage supporters to share

Pharma Marketing News, Blog Posts, Events, Podcasts

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