Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change...

A conversation with Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about the company's innovative, compelling approach to solving one of pharma's most perplexing puzzle: how to improve medication adherence.

Risk Mitigation and Its Impact on Pharma Marketing

A conversation with Jeff Fetterman, President and CEO of ParagonRx, about developing a Risk Evaluation and Mitigation Strategy (REMS) that clinicians will consider useful and that would raise their intent to prescribe.

Pharma, Physicians, and Web 2.0? Are We There Yet?

Join Mark Bard, president of Manhattan Research, and John Mack as they discuss physicians, technology, and the future of pharmaceutical sales and marketing strategy.

Emerging Trends in European Physician and Consumer Use of the Internet

A conversation with Mark Bard, president of New York City–based Manhattan Research focusing on five emerging trends in the use of the Internet by European physicians and consumers.

The Mobile Health Library Platform: Apps for Rx Adherence & Outcomes Support

PharmaGuy interviews Rob Dhoble, CEO, Adherent Health, about Mobile Health Library (MHL), which is a privacy-protected mobile app platform built for the unique education, service, and support needs of health-related customers, including patients, health professionals, caregivers, and consumers.

Adobe Connect for eDetailing: Making Detailing More Effective

A conversation with Matt Hendrickson, Vice President of Marketing at ConnectSolutions, about the collaboration between Adobe Connect and ConnectSolutions to offer an eDetailing technology platform that is a cost effective and scalable solution for improving access to healthcare professionals.

The Inaugural Digital Health Coalition Executive Landscape Study

Guest Mark Bard, co-founder of the Digital Health Coalition, discusses some of the key findings from the October 2012 member survey,

Johnson & Johnson’s ennTV: An Engaging Employee News Network

A conversation with Michael Heinley, Corporate Vice President, Leadership and Employee Communication, and Bill Price, Vice President, Media Relations, Johnson & Johnson, about the company's Employee News Network (

Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles

A conversation with Bertalan Meskó, MD, founder and managing director of Webicina.com, Michael Spitz, SVP and Managing Director at Zemoga, and Silja Chouquet, owner and CEO of whydot GmbH, about a proposal by Dr. Meskó that urged pharmaceutical companies to appoint employees as Wikipedia 'spokespeople' who would perform all Wikipedia article edits on behalf of the company.

Reach & Teach Physicians with Virtual Reality: Viscira’s “EyeMAC” Wet AMD Simulation Exhibit

A conversation with Dave Gulezian, President and CEO of Viscira, about the use of virtual reality simulation to reach and teach physicians at medical conventions. Featured is his company's
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