Lea Katsanis: Benefits & Risks of Rx Brand Personality

In this 2.5-minute audio snippet, Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business, talks about Rx brand personalities as perceived by consumers and how pharmaceutical marketers can use or abuse how consumers perceive their brands' human characteristics.

Pharmaguy’s Twitter Stream – Q4 2011

Pharmaguy is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Big Pharma Racks Up Facebook Likes But Not So Much from Patients

In this 2.5-minute audio snippet, Pharmaguy contemplates how big drug companies can get hundreds of thousands of 'likes' on Facebook but score very low among patient groups worldwide. Only 25% of patients, for example, think pharma marketing is ethical. A case in point is Low-T direct-to-consumer advertising.

Zabrek and McLeod: How Pharma Can Leverage the Gadget Clinicians Love

In this 2-minute audio snippet, Edward M. Zabrek, M.D., F.A.C.O.G., Medical Editor, SmartPhone Magazine and iPhone Life Magazine and Renee McLeod, PhD, APRN, BC, CPNP-PC, Clinical Professor, Arizona State University College of Nursing & Healthcare Innovation, Office of Transformational Technologies & Organizations, discuss mobile information technology habits of healthcare professionals and how pharmaceutical marketers can leverage the iPhone/Smartphone channel to educate and market to HCPs about their brands.

PharmaGuy of Newtown Supports Science

John (PharmaGuy) Mack was a speaker at the April 22,2017, March for Science in Doylestown, PA. He spoke of the need for more scientists to get involved in local politics and for all citizens to elect pro-science leaders and ensure that they rely on evidence, not beliefs, when making decisions about our health, our environment, and our general well-being.

Pharmaguy™’s Twitter Stream – 2008

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Rob Helper: The Market Research Benefits of Social Video

In this 2.5-minute audio snippet, Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson & Johnson, talks about the benefits of truly social video. In particular, socially-enabled Youtube videos can be valuable market research tools.

Dr. Gottlieb’s Comments on Opioid Epidemic

At his April 5, 2017, Senate Hearing, Dr. Scott Gottlieb, President Trump's nominee for FDA Commissioner, answered questions about the opioid epidemic by Sen. Tim Kaine, Sen. Michael Bennet, and Sen. Al Franken.

Pharmaguy™’s Twitter Stream – Q3 2013

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Jerry Matczak: Open Innovation Engages Patients in Pharma R&D

In this 4-minute audio snippet, Jerry Matczak, Community Manager for the Lilly Clinical Open Innovation Team, explains how the Internet, transparency, sharing innovation, and engaging patients in online communities can change how pharmaceutical companies do research.
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