A Shower of Oxycodone in West Virginia, a Flood of Drug Adverse Event Reports...

In this 4.5-minute audio snippet, Pharmaguy discusses how West Virginia and other rural areas are being showered with opioids by drug companies, which could be a major cause in the current flood of drug adverse events.

Shona Davies and Sean Nicholson: How Do You Define “Engagement?”

In this 3-minute audio snippet, Shona L. Davies, Communications & Programme Leader, Univadis, and Sean Nicholson, Senior Director, Social Media, Intouch Solutions, define what they mean by social media

Brian Fox: The Digital Gap Between Pharma and Other Industries

In this 2-minute audio snippet, Brain Fox, Senior Partner at McKinsey, talks about how the pharma industry lags other industries in its investment in digital technology and in testing the effectiveness of its digital marketing campaigns.

Jeff Tangney: How Doximity Creates Online Physician “Niche” Communities & Discussions

In this 2-minute audio snippet, Jeff Tangney, CEO & Founder, Doximity, talks about online physician chat rooms and how 'niche' communities are created around specific content posted to the site.

Pharmaguy™’s Twitter Stream – Q2 2010

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Pharmaguy™’s Twitter Stream – 2008

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Venkat Gullapalli, MD, and Mark Goldstone: Benchmark Your Marketing Effectiveness Using Medikly’s Physician Value...

In this 3.5-minute audio snippet, Venkat Gullapalli, MD, and Mark Goldstone, Medikly Co-CEOs, talk about The Physician Value Index and how it can be used to provide marketing effectiveness benchmarks that are specific to your organization.

Leigh Fazzina: Identifying Online Opinion Leaders Using Social Media Listening Tools

In this 3-minute audio snippet, Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., talks about how social media listening tools can help pharma marketers identify online patient and physician opinion leaders in specific disease categories.

Patient Centricity & Pharma’s Reputation

Patient Centricity used to be a buzzword in that it was often mentioned but seldom practiced by pharma companies. A lot of progress has been made in the past years to achieve patient centricity, but not all drug companies have had much success. Unfortunately, that has had a negative impact on the industry's reputation.

Pharmaguy™’s Twitter Stream – Q1 2010

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Pharma Marketing News, Blog Posts, Events, Podcasts

- Advertisement -