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Some key points that marketing candidates with many years of experience in other areas -- in this case, sales -- will need to address to appeal to hiring managers. See also "Making the Jump from Research to Marketing."
PM-THREAD 1003-1 The two most attractive to me are: working
for an Advertising Agency that specializes in Pharmaceutical Marketing, or
working for a Pharmaceutical Company as an Assistant Product Manager.
I
will be pursuing an MBA, but would like some guidance from experienced
professionals who have already made the transition.
Can you offer me any
"pearls of wisdom"?
Sincerely,
I made a similar shift 14 years ago in France, with an experience both in
industry and ad agencies, such is the frame of some personal reflexions I
can give to your judgement :
Warmest regards
You appear well positioned for the agency and product manager career
path. Of course you could pursue both. I have been a product manager,
and I now a managing partner at an agency.
Though my preference at this point in my career is to manage an agency,
I draw on my in-house marketing skills and experience everyday. A
longer-term plan for you might be to attempt to secure a product
management position at a pharma (a challenge these days) with the option
to ultimately transition to an agency.
I also think the MBA is a good idea. I would consider a concentration in
Pharmaceutical Marketing. St. Joseph's University has an excellent
Pharma Marketing MBA program.
http://www.sju.edu/hsb/pharmaceutical_marketing/
I hope this helps,
Make sure to check it out.
http://business.rutgers.edu/pharm-mba/default.htm
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