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The Pharma Marketing Glossary
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Detail Aid

Similar or Alternative Terms Meaning the Same Thing Sales Aid, Visual Aid
Related Term(s) n/a

Definition

The detail aid -- also known as a sales aid or visual aid -- is a print piece (booklet or brochure) or an electronic document containing product information. The detail aid is used by pharmaceutical sales representatives -- or in eDetailing programs -- to engage physicians in a productive dialog about a drug.

A detail aid usually is composed of information about the product’s efficacy, clinical data that support the manufacturer's claims, charts and graphs, guidance for dosing and administration of the drug, and summary information pertaining to the product’s tolerability and safety. It may also include the official labeling. The detail ad is primarily a marketing tool that incorporates creative elements such as photos, slogans, and brand logos .

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