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The Pharma Marketing Glossary
Click on a letter below to view a list of terms beginning with that letter.

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Condensed definitions appear after each term. Click on the term or "More..." to view the complete definition of a term, a list of similar terms meaning the same thing, related terms often used in conjunction with the term, illustrations of how the term is used or misused, expert opinions, source links, etc.

Adequate Provision
Adequate Provision is an alternative way for drug companies to provide risk information about a drug in a broadcast ad. More...

Adherence
Compliance + Persistence. More...

Adverse Event (AE)
An adverse event is any health-related event associated with the use of a prescription drug or dietary supplement that is adverse. More...

Adverse Event Report (AER)
FDA requires manufacturers, packers, and distributors of marketed prescription drug products to establish and maintain records and make reports to FDA of all serious, unexpected adverse drug experiences associated with the use of their drug products. More...

Awareness
Relating to a stage in a patient's behaviorial progression with regard to a medical condition in which the patient is just finding out about the condition and whether it pertains to him or her. More...


Click on a letter below to view a list of terms beginning with that letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z



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