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The Pharma Marketing Glossary
Key Opinion Leader (KOL)
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Similar or Alternative Terms Meaning the Same Thing
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Thought Leader, Opinion and Thought Leader (OTL)
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Related Term(s)
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Definitions
Key Opinion Leaders are physicians who influence their peers' medical practice, including but not limited to prescribing behavior.
Source: Terry Nugent, Director of Marketing, Medical Marketing Service, Inc. (MMS).
Pharmaceutical companies generally engage key opinion leaders
early in the drug development process to provide advocacy activity and
key marketing feedback.
Article: "Developing Win-Win Key Opinion Leader Relationships," Pharma Marketing News, Vol. 2, #10; REPRINT #210-01.
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