Pharma Marketing Network® is owned and operated by VirSci Corporation, a pharmaceutical publishing company, which was established in 1995 by John Mack (aka Pharmaguy).
VirSci has long been a pioneer in developing and managing pharmaceutical marketing Web sites and email-based discussion groups. In 1995, for example, VirSci launched PharmInfoNet, a “Top 20 Health Site” focused on drug information content and databases for physicians and pharmacists. PharmInfoNet pioneered many innovative, Internet-based communication programs including the Electronic Highlights Bulletin for the delivery of medical conference highlights to physicians via email and the Web (for more on the history of the Electronic Highlights Bulletin, read “The Emerging Virtual Medical Conference“).
In 1998, VirSci established the PHARMA-MKTING listserv in order to establish a loosel-knit group of pharmaceutical marketing experts. As more and more subscribers joined the listserv, a Web site was added to support the group by providing instructions for using the listserv, to recruit new members, and to link to archived discussion threads.
In 2002, a newsletter (Pharma Marketing News) was added to encourage discussion and the promote products and services of PHARMA-MKTING subscribers and other advertisers. The newsletter quickly found its niche by providing timely highlights of pharmaceutical marketing conferences and information about innovative marketing products and services.
Eventually, more and more services were added and the synergy between the Web site content and the interactive email discussion group was increased greatly. In January, 2003, the assets of the email discussion group, newsletter, and Web site were integrated under the Pharma Marketing Network brand.
About PharmaGuy/John Mack
Pharmaguy (@pharmaguy) — also known as John Mack — is the Publisher and Editor of Pharma Marketing News, an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. Pharmaguy is also an accomplished blogger. In January 2005, he created Pharma Marketing Blog (www.pharmamarketingblog.com), which focuses on commentary about topical pharmaceutical marketing issues. Pharma Marketing Blog was cited by the Wall Street Journal as a blog “insiders read to stay current” and by MedAdNews as “…often-entertaining, always informative…”
- Pharmaguy is “…often-entertaining, always informative…” –Christiane Truelove, Editor-in-Chief, MedAdNews
- Pharma Marketing Blog is a “Must Read” Blog for Insiders. –Wall Street Journal
- Participated as a member of two panels at 1996 FDA Hearing on Internet
- Co-Founded Internet Healthcare Coalition (1997)
- Co-Authored the eHealth Code of Ethics (2000)
- Blogged About Pharmaceutical Digital Marketing Practices Since 2005
- Presented Survey Results at the 2009 FDA Hearing on Social Media
John Mack and Pharmaguy Are No Longer Joined at the Hip
In this 2-minute audio snippet, Pharmaguy™ talks about his decision to ‘break away’ from John Mack in order to focus his efforts on speaking at live events and webinars and to more fully engage with his many followers via social networks such as Twitter, Pharma Marketing Blog, Tumblr, Facebook, and Google+.
You can hear the full interview of Pharmaguy here: