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John Mack, Publisher & Editor
editor@news.pharma-mkting.com

Industry vs. FDA Regarding DTC Animation Study: Claims It’s Unnecessary & Unscientific

This article summarizes several comments submitted to the FDA in response to the agency's proposed study of animation in direct-to-consumer drug ads.

Pharma on Instagram: How Top Drug Companies Use It Today & May Use It...

Instagram may become the social medium of choice for pharma marketers now that it has been purchased by Face-book and has added several new features that allow marketers to potentially thwart FDA regulations.

Pharma Marketing News Vol. 15, Issue No. 4: September 2016

Welcome to Vol. 15, Issue No. 4 (September 2016) of Pharma Marketing News. This issue focuses on off-label promotions directed to consumers, dark and scary disease awareness advertising, and breakthrough cancer therapy DTC.

Off-Label DTC Advertising: Will FDA Be Forced to Allow It?

This article summarizes the First Amendment assault on FDA's ability to regulate off-label communications.

Breakthrough Cancer Therapy DTC: Boldly Emphasizing the Positive

This article explores the trend in direct-to-consumer (DTC) ads for 'breakthrough' cancer therapies.

The Dark World of Disease Awareness Ads: Pharma Marketers Use Scary Ads to Motivate...

This article describes recent dark and ominous

Pharma Marketing News Vol. 15, Issue No. 3: June 2016

Welcome to Vol. 15, Issue No. 3 (June 2016) of Pharma Marketing News. This issue focuses on multi-cultural marketing, estimating pharma's digital advertising spend, and the 3 D's of pharma marketing.

Multi-Channel Cross-Cultural Marketing: Reaching U.S. Hispanics Via TV, Mobile, & Web

This article describes how Boehringer Ingelheim teamed up with with Univison in a ground-breaking campaign to drive awareness for Type 2 Diabetes through story-line integrations in the original production, Bajo el Mismo Cielo (Under the Same Sky).

Estimating Pharma’s Digital Ad Spending: Elusive Data Wrapped in a Mystery Inside an Enigma

Trying to determine what portion of pharma's total marketing budget is devoted to digital and if that portion is increasing, is a daunting task.

The 3 D’s of Pharma Digital Marketing: Discover, Design, Deliver

This article is a review of the e-book entitled Pharma 3D: Rewriting the script for marketing in the digital age.

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