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John Mack, Publisher & Editor
editor@news.pharma-mkting.com

Pharma Marketing News Vol. 15, No. 2: March 2016

Welcome to Vol. 15, Issue No. 2 (MARCH 2016) of Pharma Marketing News. TV DTC, ad mascots, Off-label promotion.

TV DTC Advertising Is Not Dead Yet! But Lawmakers, Politicians, & FDA are Aiming...

The big jump in DTC advertising & high cost of drugs have resulted in calls for a total ban of DTC advertising or the elimination of tax deductions for DTC advertising. And the FDA is planning a bevy of studies, which may lead to new guidelines.

Cute & Creepy DTC Drug Ad Mascots: FDA Wants to Study How They Influence...

Brand name drug mascots not only appear in TV and print ads, they also are plastered all over patient education brochures and other marketing pieces, on websites, and wherever else there are eyeballs! This article features our all-time favorite drug ad mascots.

Brave New World of Off-Label Marketing: After the Fire Comes the Flood

This article summarizes various scenarios for how the FDA, courts, and independent 3rd-parties may influence off-label drug promotion in the future.

Pharma Marketing News Vol. 15, No. 1: January 2016

Welcome to Vol. 15, Issue No. 1 (JANUARY 2016) of Pharma Marketing News. New Drug Approvals, FDA Enforcement Actions, 2016 New Year's Resolution, and Digitally Savvy Women Pharma Pioneers are the themes of this issue.

2015 Was a Golden Year for Pharma: Epic Number of Drug Approvals, Orphan Drugs...

If you thought things couldn't get much better for the pharmaceutical industry and pharma marketers after the banging year of 2014, then you'd be wrong!

2016 New Year’s Resolutions for Pharma: How to Be Less Like Martin Shkreli

2016 is an election year and therefore it's important that pharma has appropriate New Year's Resolutions to counteract the bad press it's likely to receive.

Digitally Savvy Women Pharma Pioneers: Show Support: Bring Them Into the Forefront!

A segment of the pharmaceutical industry that has not received enough attention from Pharmaguy and others is pharma women digital pioneers. To rectify that, Pharmaguy put together a list of 'Digitally Savvy Women Pharma Pioneers.'

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