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Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: Saunders’ Kool-Aid, Patient-Centric FDA, Chantix Woes, Hokey ii’s Promotion, More…

Welcome to the September 13, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Pharma Marketing News Vol. 15, No. 1: January 2016

Welcome to Vol. 15, Issue No. 1 (JANUARY 2016) of Pharma Marketing News. New Drug Approvals, FDA Enforcement Actions, 2016 New Year's Resolution, and Digitally Savvy Women Pharma Pioneers are the themes of this issue.

PinUp: The Internet of Things and the Impact on Outcomes and Adherence

Welcome to the April 25, 2017, issue of Pharma Industry News Update (aka PinUp). The drug industry should focus on using Internet of Things technology to improve health outcomes. Better adherence and profits will then follow.

PinUp: A Pharma-Patient Advocacy Kickback Scheme & Other Phama-Centric Uses of Patients, more…

Welcome to the June 23, 2017, issue of Pharma Industry News Update (aka PinUp). The relationship between the pharmaceutical industry and patients is often a riddle, wrapped in a mystery, inside an enigma. This is especially true of how the industry funds and benefits from so-called 'patient advocacy groups and organized 'patient activists.'

PinUp: Why Digital Mkting #FAIL? Influencer Marketing, IoT Bill of Rights, Will FDA Approve...

Welcome to the May 10, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Pharma Scientists Mad at Hollywood, But They Also Should Be Mad at Hackers...

Welcome to the August 1, 2017, issue of Pharma Industry News Update (aka PinUp). Pharma scientists may be concerned about the portrayal of biopharma scientists as crazed villains in Hollywood movies, but they should be more concerned - mad as hell - about clinical and other data being hacked especially since their IT people should have been more on the ball!

PinUp: Three Notable Failures: EpiPen, Allergan TV DTC, & FDA Enforcement

Welcome to the November 3, 2017, issue of Pharma Industry News Update (aka PinUp). There were reports of three

Industry vs. FDA Regarding DTC Animation Study: Claims It’s Unnecessary & Unscientific

This article summarizes several comments submitted to the FDA in response to the agency's proposed study of animation in direct-to-consumer drug ads.

PinUp: @Novartis Loves Disruptive Digital Technology & is Leading the Way, more…

Welcome to the February 14, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Technology Versus TV Drug Ads, Non-Adherence, and Heart Problems

Welcome to the September 15, 2017, issue of Pharma Industry News Update (aka PinUp). Technology has saved us from actually having to view those irritating drug ads on TV, but can it solve real-world medical problems like helping us remember to take our pills and preventing deaths by early detection of heart problems?

Pharma Marketing News, Blog Posts, Events, Podcasts

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