PinUp: Pharma Social Check-Up, IoT Pillbox, Payments to Derms, Drug Price Pipeline, No Free...

Welcome to the October 11, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

The Day Pharma Tchotchkes Died

Back in February, 2009, shortly after the Pharmaceutical Research and Manufacturers of America (PhRMA) imposed a voluntary ban on gifts to physicians (aka "tchotchkes"), I predicted that tchotchkes would become nostalgia...

PinUp: Mylan Scams Medicaid, Retouched Double Chin, Longest Celebrity-Pharma Partnership, More…

Welcome to the October 4, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Kybella Double Chin TV Ad: Are the BEFORE & AFTER Photos REALLY Unretouched as...

Perhpas you've seen the recent TV ad ("Ancestors") for Allergan's Kybella, a new drug approved for the treatment of double chins (read "Pfizer May Own Your Penis, But Allergan, Maker of...

PinUp: FDA Muzzles Journalists, Cancer Drug.com Sites Emphasize Positive, Prescribing Medical Mobile Apps, More…

Welcome to the September 27, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Pharma Has Funded Hilary to Tune of Nearly $1 Million This Cycle, But Supports...

According to the latest data from the Federal Election Commission released on Monday, September 12, 2016 (here), Hilary Clinton has received more than $990,000 in funds from the healthcare/pharma industry although...

PinUp: Pharma Heroes, Woodcock Reigns, Depressed Mobile App, Scary Ads, Chantix Black Box, More…

Welcome to the September 20, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Do Drug Ads Need to Scare Consumers to Motivate Them?

I was quoted in an AdAge story (see embedded summary at the end of this post) about the recent spate of scary drug ads seen on TV and in print. The...

PinUp: Saunders’ Kool-Aid, Patient-Centric FDA, Chantix Woes, Hokey ii’s Promotion, More…

Welcome to the September 13, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Off-Label DTC – Will FDA Approve It? the Celebrity Endorsement Saturation Point, Apple...

Welcome to the September 6, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.