PinUp: Three Notable Failures: EpiPen, Allergan TV DTC, & FDA Enforcement

Welcome to the November 3, 2017, issue of Pharma Industry News Update (aka PinUp). There were reports of three

Why Has There Been a Drop in FDA Enforcement Activity?

That's one question on the mind of EyeOnFDA author Mark Senak of FleishmanHillard's Washington, D.C. office. Senak plotted the number of "Action Letters," which are Warning Letters to drug company CEOs...

PinUp: Three Myths: FDA hinders pharma’s digital health efforts, “Just Say No to Drugs”...

Welcome to the October 31, 2017, issue of Pharma Industry News Update (aka PinUp). Some experts are 'heartbroken' that the pharmaceutical industry has not done more in the digital health arena and they blame it on belief in

Dancing with Fentanyl: Insys Sales Reps Caught Rapping to Boost Sales

You can't make this stuff up! According to Huffington Post, "Pharmaceutical sales representatives selling an opioid-based drug 50 times more powerful than heroin filmed a company-made rap video in which they danced...

PinUp: How to Get Away with Murder. Raise prices again & again, “educate” physicians,...

Welcome to the October 27, 2017, issue of Pharma Industry News Update (aka PinUp). Some drugs sell themselves, others require an army of

Purdue’s Opioid Marketing is Target of a Federal Criminal Probe

As reported by Bloomberg: Federal prosecutors in Connecticut began a criminal investigation into Purdue Pharma Inc.’s marketing of the controversial opioid painkiller OxyContin. U.S. Attorney Deirdre Daly is gathering documents about Purdue’s claim that...

PinUp: Follow the Money: Patient Groups, Rebates, More New Drugs

Welcome to the October 24, 2017, issue of Pharma Industry News Update (aka PinUp). Pharma financial support of patient groups is nothing new, but when you learn that 93% of them receive pharma funding it's a shock. And it seems money buys influence. IMHO, it may be time for more transparency.

PinUp: Who’s to Blame for the Opioid Epidemic? “Not Me! It’s You!” Says “Drug...

Welcome to the October 20, 2017, issue of Pharma Industry News Update (aka PinUp). Is the drug industry wholly, partly, or not to blame at all for the current opioid epidemic? There are many players in the 'drug industry,' but most consumers and voters only think Big Pharma when they here that phrase. But let's not forget the wholesalers that distribute drugs to pharmacies and hospitals. They are saying, 'it's not us, it's the DEA's fault.' And let's not forget to blame patients who willingly are recruited to lobby for less restrictions on opioids. Lastly - and I can't believe this argument is still out there - let's blame the poor people addicted to opioids!

PinUp: False Hope: From War on Opioids to War on Cancer, More…

Welcome to the October 17, 2017, issue of Pharma Industry News Update (aka PinUp). Let's focus on False Hope. First, there's the 'War on Drugs/Opioids,' which offered hope but failed from a law-enforcement perspective. We learn from a DEA whistleblower that Congress and drug company lobbyists hobbled the DEA's ability to go after companies that knowingly supplied opioids to corrupt 'pill mills.' Then there's the false hope of longer life for cancer patients peddled by both unregulated hospital and regulated drug marketers.

PinUp: Beware of Technology WizKid “Real Deals” Selling Fake Ads, More…

Welcome to the October 13, 2017, issue of Pharma Industry News Update (aka PinUp). When pharma marketers are bamboozled, one might say the