PMN Calendar Update
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Conference Calendar Reader Surveys

Share |

Featured Conference
10 September 2015 | New York City, NY
Elevating Healthcare by Empowering, Activating, and Engaging the Patient

An educational summit hosted by the Point of Care Communication Council (PoC3). This one-day event will address why point of care matters, how to maximize the benefit of the point of care engagement, and where point of care is headed next. Elevating Healthcare at the Point of Care is an opportunity to discover how the changing climate of healthcare means a fundamental shift in how we participate in health-related communications. (This event is free to healthcare marketers.) Learn more...
June 2015
6th Annual Digital Pharma West
6th Annual Digital Pharma West

1 - 3 June 2015 | San Francisco, CA

6th Aggregate Spend and Sunshine Act Conference
6th Aggregate Spend and Sunshine Act Conference

Enhance Data Disclosure, Transparency Reporting and Compliance Strategies to Drive Aggregate Spend Efficiency
8 - 9 June 2015 | Philadelphia, PA

The Real Risk of Rx Drugs
The Real Risk of Rx Drugs

This conference focuses on drug costs, polypharmacy, industry influence on clinical guidelines, risks of opioids, anticoagulants, antipsychotics, and drugs for insomnia.
11 - 12 June 2015 | Georgetown University, Washington, DC



6th KOL Engagement and Advisory Boards Summit
8 - 9 June 2015 | Philadelphia, PA

Managed Care Market Strategies
22 - 23 June 2015 | Philadelphia, PA

Pharmacy Channel Strategies for Specialty Products
23 - 24 June 2015 | Philadelphia, PA

PAAS 2015 - 14th Annual Patient Adherence & Access Summit
24 - 25 June 2015 | Philadelphia, PA
July 2015
Digital Pharma China
Digital Pharma China

Delivering ROI, identifying success factors and introducing true innovation to your digital capabilities
16 - 17 July 2015 | Shanghai, China

Public Relations Communications Summit
Public Relations Communications Summit

The leading event for communicators and public affairs executives within the Life Sciences Industry to meet and discuss the latest trends, challenges and converging forces
20 - 21 July 2015 | Bridgewater, NJ

The World Congress mPharma Summit
The World Congress mPharma Summit

Leverage the Benefits of Mobile Innovation in Your Digital Marketing Strategy
Take $300 Off Standard Registration Rates - Mention Priority Code: PMNEWS (restrictions apply)
21 - 22 July 2015 | Boston, MA



Life Sciences Product Launch Summit
28 - 29 July 2015 | Philadelphia, PA
August 2015
Life Science Programmatic Buying Summit
Life Science Programmatic Buying Summit

Learn Contemporary Programmatic Purchasing Strategies While Ensuring Compliance and Cutting Costs
10 - 12 August 2015 | Philadelphia, PA

5th Digital Marketing for Medical Devices
5th Digital Marketing for Medical Devices

Leveraging Digital to Foster Meaningful Relationships with Patients, Physicians and Industry Stakeholders
10 - 12 August 2015 | Minneapolis, MN

Speed to Therapy Strategy Summit
11 - 12 August 2015 | Philadelphia, PA

Population Health Management and Clinical Decision Support for BioPharma
11 - 12 August 2015 | Philadelphia, PA

9th Annual Forum on Transparency and Aggregate Spend
9th Annual Forum on Transparency and Aggregate Spend

Benchmark Winning Frameworks for Successful Compliance and Commercial Programs
17 - 19 August 2015 | Washington, DC

PharmaForce 2015
PharmaForce 2015

Where Marketing & Sales Come Together
25 - 27 August 2015 | Arlington, VA
September 2015
Elevating Healthcare at the Point of Care
Elevating Healthcare at the Point of Care

An educational summit hosted by the Point of Care Communication Council (PoC3) focused on how we can elevate healthcare by empowering, activating, and engaging the patient
10 September 2015 | New York City, NY

Immunotherapy Commercialization
17 - 18 September 2015 | San Francisco, CA

Global Pharma Marketing Leaders 2015
Global Pharma Marketing Leaders 2015

Join Top Class Pharma Marketing Executives From Across the Globe
21 - 22 September 2015 | Berlin, Germany

5th Hub Models and Program Design
29 - 30 September 2015 | San Diego, CA

9th Annual Digital Pharma East
9th Annual Digital Pharma East

29 September - 2 October 2015 | Philadelphia, PA
October 2015
ePatient Connections/2015
ePatient Connections/2015

Enhancing ePatient and Life Science Stakeholder Relations in Order to Create Improved Health Outcomes and Therapeutic Engagements
29 - 30 October 2015 | Philadelphia, PA

Scheduled Events

The Patients Included Charter: A Roadmap for Patient-Centric Conferences
Podcast: The Patients Included Charter: A Roadmap for Patient-Centric Conferences. Pharmaguy interviews Casey Quinlan, Co-Founder at Patients for Clinical Research, journalist, author, ePatient and patient advocate, about "Patients Included": A Charter for Conferences and how the pharmaceutical industry can help ensure more patients are able to attend and participate in patient-relevant healthcare conferences.

Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

The Debut of the Chief Patient Officer
Is It Just a Passing Fad?

Sanofi's Three Pillar Strategy

This article summarizes the roles of Chief Patient Officers in bringing the patient perspective into their company's work. Sanofi is used as a case study.

Topics (partial list):
  • Sanofi's Three Pillar Strategy
  • Patients Are Eager to Help
  • Overcoming Pharma's "Dark Side"
  • What About Fair Balance?
  • A Language Problem
  • Interview with a CPO
  • Chief Patient vs. Chief Medical Officer
Download the full text PDF file here:
http://bit.ly/pmn140301p

DTC Ad Spending Rises From the Grave
Pfizer Leads the Ghoulish Pack

DTC Rises from Grave

This article presents the data and discusses Pfizer's leading role in the DTC ad resurgence, especially in regard to TV advertising, which accounts for almost 70% of all DTC advertising dollars.

Topics (partial list):
  • Chart: DTC Ad Spend Trend: 1998 - 2014
  • Chart: The Top 10 Most Advertised Rx Brands in 2014
  • Chart: 2014 DTC Spending by Media Type
  • TV Ads Are for Rich Pharma
  • TV Ad Spending Trend
  • Why Does Pfizer Spend So Much More?
  • Why DTC Spending Likely to Increase Again
Download the full text PDF file here:
http://bit.ly/pmn140302p

A KOL by Any Other Name
Too Toxic for Everyday Use?

Toxic KOL

This article summarizes the results of the KOL Name Change Survey and discusses how to change the underlying process by which pharma companies choose KOLs.

Topics (partial list):
  • What's a KOL Worth?
  • The Dark Side of KOLs
  • If Not KOL, What?
  • Online versus Real World Popularity
  • Alternative Terms for KOL Preferred by Pharma Execs
  • Change the Underlying Process
  • What About "Key Patient Leaders (KPLs)?"
Download the full text PDF file here:
http://bit.ly/pmn140303p


Use this Form to request a listing for your conference or event

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2015. Pharma Marketing Network. All rights reserved.