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Featured Conference
19 - 20 October 2015 | London, UK
Transform your business so that you create customer plans... NOT brand plans!

eyeforpharma Multichannel Customer Experience is the leading pharma marketing event in Europe. With expert presentations from pharma, out-of-industry, disruptive start-ups, physicians and real patients, this summit brings together all the key stakeholders under one roof. All the speakers you need under one roof. More details here...
September 2015
Elevating Healthcare at the Point of Care
Elevating Healthcare at the Point of Care

An educational summit hosted by the Point of Care Communication Council (PoC3) focused on how we can elevate healthcare by empowering, activating, and engaging the patient
10 September 2015 | New York City, NY

Immunotherapy Commercialization
17 - 18 September 2015 | San Diego, CA

Big DIP USA 2015
Big DIP USA 2015

Accelerate your drug discovery and development by optimizing R&D efforts and strengthening commercial decision making with over 25 clinical case studies from pharma and biotech leaders.
22 - 24 September 2015 | Boston, MA

Bayer Meetup
Mastering Mobile Social Media to Improve Health Outcomes

Insights by Pharmaguy plus crash course on 5 top tools for social media analytics and open-end networking, pitches of guests.
23 September 2015, 16:00 | Bayer Pharma AG | Berlin, Germany

5th Hub Models and Program Design
29 - 30 September 2015 | San Diego, CA

9th Annual Digital Pharma East
9th Annual Digital Pharma East

29 September - 2 October 2015 | Philadelphia, PA


October 2015
European Pharmaceutical Pricing & Reimbursement
European Pharmaceutical Pricing & Reimbursement

Address and overcome challenges caused by increased market access complexity
5 - 6 October 2015 | London, UK

Coupon and Co-Pay Off-Set Strategies
Coupon and Co-Pay Off-Set Strategies

Industry's Foremost Event Devoted to Leveraging Manufacturer-Driven Discount Programs
6 - 7 October 2015 | Philadelphia, PA

13th Annual Independent Medical Education and Grants Breakthrough Summit
13th Annual Independent Medical Education and Grants Breakthrough Summit

Innovative Designs for Healthcare Education Models that Engage Patients, Improve Quality and Yield Measurable Outcomes
14 - 15 October 2015 | Philadelphia, PA

5th Annual Multichannel Customer Experience 2015
5th Annual Multichannel Customer Experience 2015

Develop a customer plan... NOT a brand plan!
19 - 20 October 2015 | London, UK

12th Annual Patient Summit USA 2015
12th Annual Patient Summit USA 2015

Walk the talk: Align your strategy around a better patient experience
19 - 20 October 2015 | Philadelphia, PA

e-Rx and EHR Master Class
e-Rx and EHR Master Class

Leverage the Power of e-Rx and EHR for Promotional Effectiveness
21 - 22 October 2015 | San Francisco, CA

Real-Time Benefit Verification & ePrior Authorization Benchmarking Summit
Real-Time Benefit Verification & ePrior Authorization Benchmarking Summit

Best Practices for Improving Formulary Visibility, Streamlining Physician Workflow and Enhancing Patient Access
22 - 23 October 2015 | San Francisco, CA

6th Annual Internal Audit Summit
6th Annual Internal Audit Summit

Next-Generation Assurance Strategies and Audit Practices
22 - 23 October 2015 | Philadelphia, PA

ePatient Connections/2015
ePatient Connections/2015

Enhancing ePatient and Life Science Stakeholder Relations in Order to Create Improved Health Outcomes and Therapeutic Engagements
29 - 30 October 2015 | Philadelphia, PA

November 2015
2nd Annual Speaker Programs West
2nd Annual Speaker Programs West

CBI's Speaker Programs West conference focuses on challenges associated with managing speaker bureaus and transparency reporting while discovering innovative program formats
5 November 2015 | San Francisco, CA

WCC 2015 - CBI's 6th Annual West Coast Compliance Congress
WCC 2015 - CBI's 6th Annual West Coast Compliance Congress

5 - 6 November 2015 | San Francisco, CA

12th Annual Patient Summit USA 2015
3rd Annual Multichannel Engagement USA 2015

Engage with the movers and shakers of pharma marketing and commercial operations
19 - 20 November 2015 | Philadelphia, PA
December 2015
4th Content Marketing for Life Sciences
4th Content Marketing for Life Sciences

Develop or Curate Timely Content | Communicate Valuable, Relevant Messaging to Customers | Manage Digital Marketing Assests
3 - 4 December 2015 | Philadelphia, PA

Medical Mobile Apps Summit
Medical Mobile Apps Summit

Improve Patient Support and Monitoring in Chronic Disease
7 - 8 December 2015 | Philadelphia, PA
January 2016
Scheduled Events

Pharma's Use of Medical Conference Hashtags: Is It Unregulated 'Backchannel' Promotion?
Podcast: Pharma's Use of Medical Conference Hashtags: Is It Unregulated "Backchannel" Promotion?. Pharmaguy interviews Len Starnes, a digital consultant, who critiques a #MICEproject report, which concluded that the pharmaceutical industry uses medical conference hashtags as unregulated 'backchannels' to exert greater amount of influence than healthcare providers.

Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

Leveraging Multi-Channel Infographics for Patient Support
#DareTo Say SUDEP Case Study

Dare to Say SUDEP Infographic

In 2014, Pharma Marketing News presented preliminary results from a patient educational campaign hosted by the Epilepsy Foundation and sponsored by Lunbeck Pharmaceuticals. An integral part of that year-long campaign, titled "Epilepsy & Seizures: Facts to Keep You Safe," was an infographic created by Centric Infographics (read "Leveraging Infographics and Search for Better Health Communications").

The Epilepsy Foundation was so pleased with the results of this campaign that they asked Centric Infographics to create a companion piece for the #Dare to Say SUDEP campaign. SUDEP is the acronym for Sudden Unexpected Death in Epilespy -- a topic that isn't always discussed between doctors and patients -- but essential to understand in order to actively manage risks.

In this article, Maureen Winigrad and John Griffith, principals at Centric Infographics, present the latest access data for the first infographic and discuss the SUDEP campaign in more detail.

Topics (partial list):
  • Epilepsy & Seizure Infographic
  • Search Engine Optimized
  • SUDEP Follow-up Infographic
  • Reaching the Right Audience
Download the full text PDF file here:
http://bit.ly/pmn140502sudep

Pharma Marketing Buzzwords
The Good, the Bad, & the Just Plain Useless!

Pharma Buzzword Bingo Card


The recent negative buzz about pharma buzzwords inspired the creation of the Pharma Marketing Buzzword Bingo Card (shown here) and the Pharma Marketing News "Pharma Buzzword Survey," which asked respondents to grade a list of buzzwords commonly heard at conferences and marketing meetings within pharmaceutical companies.

This article summarizes the results of that survey. 

Download the full text PDF file here:
http://bit.ly/pmn140401p


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