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Featured Conference
December 4 - 5, 2014 | Philadelphia, PA

Optimize Life Sciences Marketing through Delivery of Meaningful, Timely and Differentiated Content
Coming back for its 2nd year, the ExL Events is proud to present the industry's leading and only conference series dedicated solely to content marketing. This program will provide you with the tools to successfully create, implement and execute a content marketing strategy for your organization leading to increased engagement and marketing ROI. We have 20+ speakers that boast more than 250 years in experience, 12+ hours of educational sessions and over 5 hours of networking opportunities with your industry peers. Learn more here...
October 2014
Digital Pharma East
Digital Pharma East

Digital Pharma is the largest provider of content, innovation, and practical insights for digital marketing in the life sciences.
21 - 24 October 2014 | Philadelphia, PA



Specialty Brand Building and Sales Strategy Summit
Specialty Brand Building and Sales Strategy Summit

Optimize Sales and Marketing Tactics to Grow Specialty Brands and Advance Patient Services
27 - 28 October 2014 | Philadelphia, PA

10th Annual Patient Summit USA 2014
Do you know how best to engage your patients?
27 - 28 October 2014 | Philadelphia, PA
November 2014
5th Annual Pharma Marketing & Engagement Summit 2014
Pharma marketing is like a puzzle... Successfully engaging with customers means fitting all the pieces together in just the right way.
10 - 11 November 2014 | Toronto, CANADA

WCC 2014 - CBI's 5th Annual West Coast Compliance Congress
WCC 2014 - CBI's 5th Annual West Coast Compliance Congress

Where Local CCOs and Their Compliance, Legal and Regulatory teams Gather to Benchmark, Network and Share Best Practices
13 - 14 November 2014 | San Francisco, CA

2nd Annual Multichannel Engagement USA 2014
2nd Annual Multichannel Engagement USA 2014

Deliver customer-centric engagement with integrated Multichannel Marketing capabilities
18 - 19 November 2014 | Radisson Blu Warwick Hotel Philadelphia

HCP Engagement and Spend Reporting Summit
HCP Engagement and Spend Reporting Summit

Overcome Barriers for KOL Identification, Access, Compensation and Reporting
18 - 19 November 2014 | Philadelphia, PA
December 2014
Value Beyond the Pill USA 2014
Value Beyond the Pill USA 2014

Deliver patient value and reimburse your services by innovating your business model
3 - 4 December 2014 | Philadelphia, PA

11th Annual Patient Summit USA 2014
11th Annual Patient Summit USA 2014

Do you know how best to engage your patients?
3 - 4 December 2014 | Philadelphia, PA

3rd Content Marketing for Life Sciences
3rd Content Marketing for Life Sciences

Optimize Life Sciences Marketing through the Delivery of Meaningful, Timely and Differentiated Content
4 - 5 December 2014 | Philadelphia, PA

Forging ACO Partnerships
Forging ACO Partnerships

Align ACO and Institutional Sales Strategies for National Product Success
9 - 10 December 2014 | Philadelphia, PA
January 2015
Social Media in the Pharmaceutical Industry
Social Media in the Pharmaceutical Industry

Reflecting on regulatory insights, customer focus, mobile & website advances and the vision for the industry in 2015
21 - 22 January 2015 | Marriott Regents Park Hotel, London, UK



PCC 2015 - CBI's 12th Annual Pharmaceutical Compliance Congress
PCC 2015 - CBI's 12th Annual Pharmaceutical Compliance Congress

Widely recognized as the most comprehensive, senior-level compliance meeting, CBI's esteemed Pharmaceutical Compliance Congress (PCC) attracts more than 400 industry leaders, including dozens of CCOs and their legal, compliance and regulatory teams.
27 - 28 January 2015 | Washington, DC
Scheduled Events

Create Squeaky-Clean Pharma Ads: Tricks & Tips to Avoid FDA Letters
Podcast: A "Comuniti" for Healthcare Professionals: Univadis in France Gets Social. Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for healthcare professionals. 



Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

Patient Activists Demand Higher Quality Mobile Health Apps
Pharma Must Listen, Respond, and Optimize!

WEGO Health Mobile BS

As with Web sites in the early days of digital, it is difficult today for users of mobile health (mHealth) apps to be assured that the apps are reliable, accurate, based on valid information, and adequately safeguard users' privacy. In many ways, we are living through another digital "wild west" without any sheriffs to protect us.

Sooner or later Congress, perhaps urged on by patient advocates or some mhealth app adverse event, may investigate the mobile health app industry—including the drug industry—to see if further oversight, not just FDA regulations, is required. Before that happens and to ensure that mobile health apps developed by pharma are of the highest quality, the industry should differentiate itself from "wild west" developers by being pro-active in developing and abiding by a set of "Guiding Principles for Mobile Health Apps."

"This is one area where pharma could really rack up the karma points," said Fabio Gratton, CEO of Vocalize. "Listen, respond, and optimize!"

Topics include (partial list):
  • Deja mHealth Vu
  • Inaccurate Mobile Health Apps
  • Beyond Regulation
  • Brave New World of Pharma Mobile Big Data
  • Industry Insiders' POV
  • The Patient POV
Access the full article here:
http://bit.ly/pmn1307-01a

How to Host a Successful Pharma TweetChat
Tips from Boehringer Ingelheim

BI Tweet Chat

Boehringer Ingelheim (BI) has hosted several disease-specific TweetChats focused on atrial fibrillation, chronic obstructive pulmonary disorder (COPD) and lung cancer. Despite the regulatory challenges posed by such activities, these were all successful, both in terms of delivering value to stakeholders and to BI, while remaining compliant with existing laws and regulations.

This article reviews BI's "playbook" -- titled "How pharma TweetChats can drive healthcare innovation" -- which provides detailed insights for planning and delivering successful pharma TweetChats. The authors of the playbook -- Patricia Alves, Social Media Community Manager, and Jaclyn Fonteyne, Social Media Specialist, at BI -- were also interviewed for this article.

Topics include (partial list):
  • Sharing Lessons
  • Planning a TweetChat
  • Moderator or No Moderator?
  • Measuring Success
  • The Future of Pharma TweetChats
Access the full article here:
http://bit.ly/pmn1306-03


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