Patient Engagement, Support & Adherence Increase Patient Compliance, Improve Health Outcomes & Lower Costs Through The Latest Digital Strategies July 29 - 31, 2013 * New York, NY Pharmaguy will moderate the panel "Understanding The Rules Of Engagement For Managing Patient Support & Adherence: Social Media, Gaming, & Mobile Technology." Mention "PharmaMarketing News" to receive a special $200 discount!
Speed to Therapy A Multi-Stakeholder Examination of Time to Fill and the Patient Journey August 13 - 14, 2013 | Philadelphia, PA
Bradley Merrill Thompson, Member of the Firm at Epstein Becker & Green and General Counsel to the mHealth Regulatory Coalition
Selected Content from Most Recent Issue of Pharma Marketing News
Toward Patient-Centric Marketing
Working Effectively with Patient Groups
Patient groups and patients are invited to the table to debate regulatory issues, political policy issues and in some cases reimbursement issues as well. "So we have to take these people seriously," said Keith Allan, head of global ad-vocacy at Novartis, who discussed working with patient advocacy groups at the eyeforpharma Barcelona 2013 conference. "We have to involve them very early on in all our research programs, they need to be involved with us," he added.
Putting in place a patient-centric marketing approach might prove a good strategy for a pharma company said Patrick J. Cashman, President and General Manager at Lundbeck Canada. He sais this during his keynote presentation titled "Lundbeck Adventures in Patient Centered Marketing" on the second day of the eyeforpharma Barcelona 2013 conference.
This article is a summary of these two presentations.
Evolution of Patient Advocacy
Characteristics of an "Ideal" Partnership
Meeting Patient Advocates' Needs
The Corporate Reputation of Pharma - The Patient Perspective: Top Ten Pharma Performers
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