Pharma Marketing Meetings
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December 2014
Value Beyond the Pill USA 2014
Value Beyond the Pill USA 2014

Deliver patient value and reimburse your services by innovating your business model
3 - 4 December 2014 | Philadelphia, PA

11th Annual Patient Summit USA 2014
11th Annual Patient Summit USA 2014

Do you know how best to engage your patients?
3 - 4 December 2014 | Philadelphia, PA

3rd Content Marketing for Life Sciences
3rd Content Marketing for Life Sciences

Optimize Life Sciences Marketing through the Delivery of Meaningful, Timely and Differentiated Content
4 - 5 December 2014 | Philadelphia, PA

Forging ACO Partnerships
Forging ACO Partnerships

Align ACO and Institutional Sales Strategies for National Product Success
9 - 10 December 2014 | Philadelphia, PA
January 2015
14th Bio/Pharma Contact Centers Conference
14th Bio/Pharma Contact Centers Conference

Optimize Contact Center and Patient Service Effectiveness Amid Increasing Regulations, Specialty Products and Social Media Channels
21 - 22 January 2015 | Philadelphia, PA

Social Media in the Pharmaceutical Industry
Social Media in the Pharmaceutical Industry

Reflecting on regulatory insights, customer focus, mobile & website advances and the vision for the industry in 2015
21 - 22 January 2015 | Marriott Regents Park Hotel, London, UK



PCC 2015 - CBI's 12th Annual Pharmaceutical Compliance Congress
PCC 2015 - CBI's 12th Annual Pharmaceutical Compliance Congress

Widely recognized as the most comprehensive, senior-level compliance meeting, CBI's esteemed Pharmaceutical Compliance Congress (PCC) attracts more than 400 industry leaders, including dozens of CCOs and their legal, compliance and regulatory teams.
27 - 28 January 2015 | Washington, DC

Big Data in Pharma Europe
Big Data in Pharma Europe

Taking the Next Steps on the Big Data Journey to Revolutionise Value-Based Personalised Healthcare
27 - 29 January 2015 | London, UK

10th Annual Summit on Biosimilars
10th Annual Summit on Biosimilars

Analyze the Regulatory Landscape and Maximize Commercial Potential to Achieve Market Access
29 - 30 January 2015 | Alexandria, VA
February 2015
Expanded Access Programs
Expanded Access Programs

Strategies to create regulatory-compliant and equitable access programs for patients with unmet medical needs.
3 - 4 February 2015 | Philadelphia, PA

4th Hub Models and Program Design
4th Hub Models and Program Design

New Approaches and Hub Strategies to Optimize Patient Services and Program Effectiveness
5 - 6 February 2015 | Philadelphia, PA

8th Annual Oncology Commercialization & Market Access
8th Annual Oncology Commercialization & Market Access

Demonstrate Value, Navigate Payment Reform and Maximize Product Uptake
24 - 26 February 2015 | San Francisco, CA

Sample Compliance and Reporting Summit
Sample Compliance and Reporting Summit

Establish Effective Protocols to Enhance Analytics, Mitigate Risk and Increase Efficiency
25 - 26 February 2015 | Philadelphia, PA

Speaker Programs 2015
Speaker Programs 2015

The Evolution of Speaker Programs in the Wake of The Open Payments Data Release and Advances in Technology
25 - 26 February 2015 | Philadelphia, PA

Exchange Access Strategies
Exchange Access Strategies

Plan Coverage • Contract Structures • Coupons and Cost Sharing • Formulary Nuances
26 February 2015 | Philadelphia, PA
March 2015
PAP 2015 - 16th Patient Assistance and Access Programs
PAP 2015 - 16th Patient Assistance and Access Programs

Ensure Prescription Drug Coverage, Financial Support and Access to Care for Uninsured and Underinsured Patients
2 - 4 March 2015 | Baltimore, MD

Social Media and Digital Platforms Compliance Strategies Summit
Social Media and Digital Platforms Compliance Strategies Summit

Mitigate Enforcement Risks with Disease Education and Bio/Pharma Digital and Social Promotion
10 - 11 March 2015 | Philadelphia, PA

Compliance Monitoring Programs
Compliance Monitoring Programs

Signal Experiences and Best Practices for Signal Detection, Issue Spotting and Risk Mitigation
18 - 19 March 2015 | Philadelphia, PA

Pharma Forum 2015
Pharma Forum 2015

Where Meeting Managers Unite for Education, Collaboration and Innovation
22 - 25 March 2015 | National Harbor, MD

13th Annual eyeforpharma Barcelona 2015
13th Annual eyeforpharma Barcelona 2015

Your Customer is in Charge!
24 - 26 March 2015 | Barcelona, Spain


eRX and HER
eRX and HER

Leverage Opportunities for Promotional Effectiveness
25 - 26 March 2015 | Philadelphia, PA

Third Party Risk, Audits and Oversight
Third Party Risk, Audits and Oversight

Evaluate Distributors, Agents, Logistics and other 3rd Parties in the Life Science Industry
25 - 26 March 2015 | Philadelphia, PA
April 2015
13th Annual eyeforpharma Philadelphia 2015
13th Annual eyeforpharma Philadelphia 2015

Explore how pharma is improving health outcomes through collaboration, innovation and technology.
7 - 8 April 2015 | Philadelphia, PA

Global Transparency Reporting Congress
Global Transparency Reporting Congress

Evolving Guidelines for Disclosing HCP Spend Across the Globe
15 - 16 April 2015 | London, UK

Transparency Reporting West
Transparency Reporting West

Process & System Innovation for Compliance & Commercial Excellence
22 - 23 April 2015 | San Diego, CA

Life Sciences Advisory Boards Strategy and Efficiency Summit
Life Sciences Advisory Boards Strategy and Efficiency Summit

Build Comprehensive Boards to Maximize Advisor Engagement and Maintain Compliance
23 - 24 April 2015 | San Diego, CA

Coupon and Co Pay Master Class
Coupon and Co Pay Master Class

Improve Patient Acquisition and Retention Through Enhanced and Compliant Discount Programs
27 - 28 April 2015 | San Francisco, CA
May 2015
iPharma 2015
iPharma 2015 - CBI's Marketing Innovation Forum

CBI's Marketing Innovation Forum
14 - 15 May 2015 | New York, NY
Scheduled Events

Appropriate Use of Twitter by Pharma
Silja ChouquetIn this 2-minute audio snippet, Silja Chouquet, Owner at whydot GmbH, suggests that pharmaceutical companies should stop trying to market brands via Twitter and focus on using it to support patients.

Silja was speaking at "The Future of Branding is #Now" 6th Ideagoras-BBVA International Conference on Innovation and Collaborative Branding (November 6, 2014).


Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

A Formula for Patient-Centric mHealth Apps
Eliminating the Hurdles to Developing High Quality Pharma Mobile Health Apps

5th PG SM Pioneer Award

Why haven't the top pharma companies, which are so successful in marketing their products, achieved success as leading mHealth app publishers? What stands in the way of pharma developing high quality mobile health apps? To answer those questions, Pharmaguy and the Mobile Health Competence Centre in Barcelona sponsored a "debate" within the LinkedIn Mobile Health Group and a #mHealthPharma TweetChat.

This article summarizes the comments from that debate and TweetChat and condenses the learnings into one simple formula for creating quality pharma mHealth apps.

Topics include (partial list):
  • Chart: The Three Groups of Pharma App Publishers
  • The Quality Issue
  • Chart: Consumer App Functionality Scores
  • Hurdles to Overcome
  • POV of Health Activists
  • The Simple Formula
Download the full text PDF file here:
http://bit.ly/pmn1309-03apphurd

Correcting Independent 3rd-Party "Misinformation" About Prescription Drugs
Eliminate the "Influence Prong," Says Pharma Industry

Influence Prong

It took the FDA more than four and one-half years to finally issue two social media guidance documents in June, 2014, that addressed the major issues discussed at the 2009 public hearing hearing on regulating the "Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools."

This article summarizes the industry's response to the second guidance document regarding correcting and/or responding to misinformation related to a firm's own FDA-approved products when that information is created or disseminated by independent third parties on the Internet or through social media.

Topics include (partial list):
  • What is "Misinformation?"
  • The Influence Prong
  • What is UGC?
  • Don't Chill Our Speech, Dude!
  • Wikipedia's "Bright Line Rule"
  • Hiring Agents to Make Edits
  • Chart: A Process for Correcting Wikipedia Information
  • The "One-Click Rule" Lives On!
Download the full text PDF file here:
http://bit.ly/pmn1309-01comiss


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