PMN Calendar Update
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Conference Calendar Reader Surveys

Share |

Featured Conference
1 - 3 June 2015 | San Francisco, CA

Why 6th Digital Pharma West is the Number One Provider of Content, Innovation and Practical Insights on the West Coast.
For 2015, we have spent a great deal of time researching and delivering speakers from organizations of ALL sizes. This year we have the highest proportion of SME biopharma and medical device companies to date. Here's how you will stay ahead of the curve... Learn more...
April 2015
2nd Annual Pre-Filled Syringes America
2nd Annual Pre-Filled Syringes America

Over 100 delegates discuss the latest achievements in the pre-filled syringe marketplace, developments in human factor studies, device development, regulations, and more.
27 - 28 April 2015 | Iselin, NJ

Coupon and Co Pay Master Class
Coupon and Co Pay Master Class

Improve Patient Acquisition and Retention Through Enhanced and Compliant Discount Programs
27 - 28 April 2015 | San Francisco, CA

4th Digital Marketing for Medical Devices West
4th Digital Marketing for Medical Devices West

Leverage Digital to Expand Your Reach, Foster Brand Loyalty and Add Value for Your Customers
27 - 29 April 2015 | San Francisco, CA

Lyophilisation USA
Lyophilisation USA

29 - 30 April 2015 | Iselin, NJ
May 2015
7th Annual Digital Pharma Europe
7th Annual Digital Pharma Europe

Delivering excellence in digital/social marketing, data-driven campaigns, integrating digital and non-digital touch-points, predictive analytics and creating measurable impact on the sales funnel
12 - 14 May 2015 | Rome, Italy

iPharma 2015
iPharma 2015 - CBI's Marketing Innovation Forum

CBI's Marketing Innovation Forum
14 - 15 May 2015 | New York, NY
June 2015
6th Annual Digital Pharma West
6th Annual Digital Pharma West

1 - 3 June 2015 | San Francisco, CA

6th Aggregate Spend and Sunshine Act Conference
6th Aggregate Spend and Sunshine Act Conference

Enhance Data Disclosure, Transparency Reporting and Compliance Strategies to Drive Aggregate Spend Efficiency
8 - 9 June 2015 | Philadelphia, PA

6th KOL Engagement and Advisory Boards Summit
8 - 9 June 2015 | Philadelphia, PA

Managed Care Market Strategies
22 - 23 June 2015 | Philadelphia, PA

Pharmacy Channel Strategies for Specialty Products
23 - 24 June 2015 | Philadelphia, PA

PAAS 2015 - 14th Annnual Patient Adherence & Access Summit
24 - 25 June 2015 | Philadelphia, PA

Cold Chain Distribution North America
Cold Chain Distribution North America

Contact: Fateja Begum, +44 (0) 207 827 6184 or fbegum@smi-online.co.uk
24 - 25 June 2015 | Iselin, NJ
July 2015
Digital Pharma China
Digital Pharma China

Delivering ROI, identifying success factors and introducing true innovation to your digital capabilities
16 - 17 July 2015 | Shanghai, China

Public Relations Communications Summit
Public Relations Communications Summit

The leading event for communicators and public affairs executives within the Life Sciences Industry to meet and discuss the latest trends, challenges and converging forces
20 - 21 July 2015 | Bridgewater, NJ

Life Sciences Product Launch Summit
28 - 29 July 2015 | Philadelphia, PA
August 2015
5th Digital Marketing for Medical Devices
5th Digital Marketing for Medical Devices

Leveraging Digital to Foster Meaningful Relationships with Patients, Physicians and Industry Stakeholders
10 - 12 August 2015 | Minneapolis, MN

Speed to Therapy Strategy Summit
11 - 12 August 2015 | Philadelphia, PA

Population Health Management and Clinical Decision Support for BioPharma
11 - 12 August 2015 | Philadelphia, PA

PharmaForce 2015
PharmaForce 2015

Where Marketing & Sales Come Together
25 - 27 August 2015 | Arlington, VA
September 2015
Immunotherapy Commercialization
17 - 18 September 2015 | Boston, MA

Global Pharma Marketing Leaders 2015
Global Pharma Marketing Leaders 2015

Join Top Class Pharma Marketing Executives From Across the Globe
21 - 22 September 2015 | Berlin, Germany

5th Hub Models and Program Design
29 - 30 September 2015 | San Diego, CA
October 2015
9th Annual Digital Pharma East
9th Annual Digital Pharma East

29 September - 2 October 2015 | Philadelphia, PA
Scheduled Events

A KOL by Any Other Name: Should Pharma Replace the Term 'Key Opinion Leader?'
Podcast: A KOL by Any Other Name: Should Pharma Replace the Term "Key Opinion Leader"?. Pharmaguy interviews Sanjay Singhvi, Director, System Analytic, about "KOL" terminology and the research his company conducted around it with real KOLs and pharmaceutical executives to determine if the term should be changed and, if so, what term should be used in its place.

Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

Patient Centricity, Transparency, & Pharma's Reputation
Getting Beyond Lip Service

Nobody Knows POLs Online

A recent eyeforpharma "Industry Healthcheck" survey of 1600 pharma executives found that 85% of respondents agreed that patient-centricity is the best route to profitability and a key indicator of reputation among patients, although one respondent said there is a "huge gap and disconnect here between intent and action."

Another "buzz" word/phrase popular in the pharmaceutical industry these days is "transparency."

This article discusses real world examples of patient-centricity in pharmaceutical marketing and the need for more transparency in how pharmaceutical companies partner with patients online.

Download the full text PDF file here:
http://bit.ly/pmn140203

The Consumer Brief Summary
FDA's New Thinking Regarding Risk Communication

Fair Balance

New evidence -- and comments from the pharma industry -- motivated the FDA to issue "revised draft guidance" on February 9, 2015, titled "Brief Summary and Adequate Directions for Use: Disclosing Risk Information in Consumer-Directed Print Advertisements and Promotional Labeling for Human Prescription Drugs."

The new guidelines jettison the "traditional approach" to fulfilling the brief summary requirement and replaces it with what the FDA calls the "Consumer Brief Summary."

What no one, including the FDA, is talking about, however, is the "fair balance" section of Rx drug ads.

This article summarizes the new guidelines and reviews the need for additional guidelines that specifically address the fair balance section of DTC print ads.



Download the full text PDF file here:
http://bit.ly/pmn140201


Use this Form to request a listing for your conference or event

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2015. Pharma Marketing Network. All rights reserved.