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Featured Conference
iPharma 2014
iPharma 2014 | 8 - 9 May 2014 | New York, NY

Pharmaguy will be moderating a panel discussion on the "Value Proposition of Digital Engagements" at this conference. Panel members include Shona Davies (Univadis/Merck), Davide Bottalico (Roche Italy), and Joan Mikardos (Sanofi). More...
April 2014
3rd Digital Marketing for Medical Devices West
3rd Digital Marketing for Medical Devices West

Leveraging digital communications to foster meaningful relationships with patients, physicians, and industry stakeholders
22 - 24 April 2014 | Hard Rock Hotel San Diego, CA

Big Data in Healthcare
23 - 24 April 2014 | Boston, MA
2014 Medical Affairs Strategic Summit East
MASS EAST: 2014 Medical Affairs Strategic Summit East

This year's conference features four innovative streams including Medical Affairs Executive Forum, Medical Science Liaison Best Practices, Investigator-Initiated Trials and Health Economics Outcomes Research.
23 - 25 April 2014 | Philadelphia, PA
Pharmaceutical Multi-Channel Marketing Strategy Conference
Pharmaceutical Multi-Channel Marketing Strategy Conference

Exploring the Future Landscape of Marketing through the Examination of Ideal Channel Mix Modeling, Best Practices in Developing Content across Increasingly Complex Platforms and Measuring ROI while Ensuring Adherence within the Digital Space
24 - 25 April 2014 | Philadelphia, PA
May 2014
Competitive Landscape Seminar: Healthcare Reform
Competitive Landscape Seminar: Healthcare Reform

World-class Thought Leadership | Actionable, Forward-Thinking Recommendations
6 May 2014 | San Francisco, CA
iPharma 2014
iPharma 2014

Inspiring Innovation, Intelligence and Insight in a Marketer's World…
8 - 9 May 2014 | New York, NY

Digital Pharma - Latin America
Digital Pharma - Latin America

Overcoming the Challenges to Advancing Digital Marketing in LATAM
8 - 9 May 2014 | Miami, FL

PharmaMarketing Summit 2014
12 - 14 May 2014 | Eau Palm Beach Resort & Spa, FL
Pharma CXM: Customer Experience Management
Pharma CXM: Customer Experience Management

Creating competitive advantage by adopting a strategic & integrated customer-centric approach through multiple touch points
19 - 20 May 2014 | Princeton, NJ
FMV of HCP and Investigator Payments
FMV of HCP and Investigator Payments

Optimize Reporting and Compensation Strategies to Avoid Risk of Bribe and Kickback Allegations
20 - 21 May 2014 | Philadelphia, PA

Managed Care Account Management Training
20 - 22 May 2014 | Miami, FL
8th Annual Congress eyeforpharma Latin America 2014
8th Annual Congress eyeforpharma Latin America 2014

Sales, Digital Marketing &amo; Multichannel Excellence
22 - 23 May 2014 | Miami, FL
June 2014
2nd Content Marketing for Life Sciences
2nd Content Marketing for Life Sciences

Strategic Marketing to Ensure Dynamic Content Creation & Delivery for HCPs and Patients
12 - 13 June 2014 | Chicago, IL
PAAS 2014 - Patient Adherence and Access Summit
PAAS 2014 - Patient Adherence and Access Summit

Beyond Theory - Showcasing Case-Specific Examples in Patient Adherence
17 - 18 June 2014 | Philadelphia, PA

eyeforpharma Canada 2014
17 - 18 June 2014 | Toronto, Canada | #e4pCanada
July 2014
The 2014 Midwest TIPPA Meeting
The 2014 Midwest TIPPA Meeting

Featuring an all-star speaking faculty of publication professionals from pharma, biotech and the medical device industry
15 - 16 July 2014 | Chicago, IL
Digital Pharma - West
Digital Pharma - West

Integrating customer centricity, digital innovation and risk balance in an evolved pharma business model.
29 - 31 July 2014 | San Francisco, CA
September 2014
4th Annual Multichannel Marketing Summit 2014
4th Annual Multichannel Marketing Summit 2014

Providing the perfect platform for the industry's greatest marketing & digital minds!
17 - 18 September 2014 | London, UK
October 2014
2nd Annual Payers' Forum Europe
1 - 2 October 2014 | Berlin, Germany
Scheduled Events

Can Pharma Do 'Social Video?'
Podcast: Pharmaguy interviews Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson & Johnson. Rob provides insights on engaging consumers and healthcare professionals via online "social video."
Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

Do TV DTC Ads Overstate Rx Drug Risks?
FDA Poised to Tip Balance in Favor of Benefits


Benes v. Risks Tipping Balance

On Valentine's Day 2014, FDA sent the drug industry a love letter in the form of a Federal Register submission (published later on 18 February 2014; Docket No. FDA-2014-N-0168) proposing a study of disclosure of "additional" risks in direct-to-consumer (DTC) prescription drug television advertisements.

Specifically, FDA intends to look for evidence that the "major statement" of drug risks as currently implemented in DTC TV ads is often too long and "may result in reduced consumer comprehension, minimization of important risk information and, potentially, therapeutic noncompliance due to fear of side effects."

Download the full text PDF file here:
http://bit.ly/pmn1302-02baltip

The Pharmaguy Social Media Timeline™
Volume 2: June 14, 2011 through January 31, 2014

Pharmaguy Social Media Timeline

Back in June, 2011, Pharmaguy published the first iteration (Volume One) of the Pharmaguy Social Media Timelime™. Volume One covered the period between July, 2005, and June, 2011. You can access Volume One here.

Since then there have been many noteworthy pharma social media events, trials, and tribulations that deserve to be added to the Timeline. Volume Two includes 23 new items/events from June, 2011 through January, 2014.

Download the full text PDF file here:
http://bit.ly/pmn1302-01pgsmt


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