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Featured Conference
18 - 19 November 2014 | Philadelphia, PA

The 2nd annual eyeforpharma Multichannel Engagement USA event is a 2 day summit will bring together 160+ pharma industry experts to address three key challenge: build multichannel marketing capabilities, measure Channel effectiveness, create seamless customer journey. Join us to hear that your competitors are doing in achieving customer centric engagement and brainstorm solutions to tackle your challenges as well as networking with likeminded professionals to share insights. More...
September 2014
Coupon and Co-Pay Off-Set Strategies
Coupon and Co-Pay Off-Set Strategies

Leverage ROI-Generating Discount Programs to Increase Patient Acquisition and Retention
29 - 30 September 2014 | Philadelphia, PA
October 2014
e-Rx and EHR Master Class
e-Rx and EHR Master Class

Leverage the Power of e-Rx and EHR for Promotional Effectiveness
1 October 2014 | London, UK

2nd Annual Payers' Forum Europe
1 - 2 October 2014 | Berlin, Germany

MedComm 2014 - CBI's Medical Communications and Information Summit
MedComm 2014 - CBI's Medical Communications and Information Summit

Deliver Impactful Information and Monitor Compliance in a Patient Empowered Era
8 - 9 October 2014 | San Francisco, CA

Building a World-Class Advertising and Promotion Review Program
Building a World-Class Advertising and Promotion Review Program

Come to Philadelphia in October for two days of intense learning. You'll arrive back home with a bag full of tricks and tips to keep all your marketing efforts squeaky-clean.
15 - 16 October 2014 | Philadelphia, PA

Specialty Launch Excellence in the Evolving Landscape
20 - 21 October 2014 | Philadelphia, PA

Digital Pharma East
Digital Pharma East

Digital Pharma is the largest provider of content, innovation, and practical insights for digital marketing in the life sciences.
21 - 24 October 2014 | Philadelphia, PA



Specialty Brand Building and Sales Strategy Summit
Specialty Brand Building and Sales Strategy Summit

Optimize Sales and Marketing Tactics to Grow Specialty Brands and Advance Patient Services
27 - 28 October 2014 | Philadelphia, PA

10th Annual Patient Summit USA 2014
Do you know how best to engage your patients?
27 - 28 October 2014 | Philadelphia, PA
November 2014
5th Annual Pharma Marketing & Engagement Summit 2014
Pharma marketing is like a puzzle... Successfully engaging with customers means fitting all the pieces together in just the right way.
10 - 11 November 2014 | Toronto, CANADA

WCC 2014 - CBI's 5th Annual West Coast Compliance Congress
WCC 2014 - CBI's 5th Annual West Coast Compliance Congress

Where Local CCOs and Their Compliance, Legal and Regulatory teams Gather to Benchmark, Network and Share Best Practices
13 - 14 November 2014 | San Francisco, CA

2nd Annual Multichannel Engagement USA 2014
2nd Annual Multichannel Engagement USA 2014

Deliver customer-centric engagement with integrated Multichannel Marketing capabilities
18 - 19 November 2014 | Radisson Blu Warwick Hotel Philadelphia

HCP Engagement and Spend Reporting Summit
HCP Engagement and Spend Reporting Summit

Overcome Barriers for KOL Identification, Access, Compensation and Reporting
18 - 19 November 2014 | Philadelphia, PA
December 2014
Forging ACO Partnerships
Forging ACO Partnerships

Align ACO and Institutional Sales Strategies for National Product Success
9 - 10 December 2014 | Philadelphia, PA
January 2015
Social Media in the Pharmaceutical Industry
How pharmaceutical companies can maximize on the recent trends, focus on consumer centered approach, and thereby work on community engagement strategies via social media.
21 - 22 January 2015 | London, UK

PCC 2015 - CBI's 12th Annual Pharmaceutical Compliance Congress
PCC 2015 - CBI's 12th Annual Pharmaceutical Compliance Congress

Widely recognized as the most comprehensive, senior-level compliance meeting, CBI's esteemed Pharmaceutical Compliance Congress (PCC) attracts more than 400 industry leaders, including dozens of CCOs and their legal, compliance and regulatory teams.
27 - 28 January 2015 | Washington, DC
Scheduled Events

Messages from Our Sponsors

Pharma Marketing News

Selected Content from Recent Issues of Pharma Marketing News

Patient Activists Demand Higher Quality Mobile Health Apps
Pharma Must Listen, Respond, and Optimize!

WEGO Health Mobile BS

As with Web sites in the early days of digital, it is difficult today for users of mobile health (mHealth) apps to be assured that the apps are reliable, accurate, based on valid information, and adequately safeguard users' privacy. In many ways, we are living through another digital "wild west" without any sheriffs to protect us.

Sooner or later Congress, perhaps urged on by patient advocates or some mhealth app adverse event, may investigate the mobile health app industry—including the drug industry—to see if further oversight, not just FDA regulations, is required. Before that happens and to ensure that mobile health apps developed by pharma are of the highest quality, the industry should differentiate itself from "wild west" developers by being pro-active in developing and abiding by a set of "Guiding Principles for Mobile Health Apps."

"This is one area where pharma could really rack up the karma points," said Fabio Gratton, CEO of Vocalize. "Listen, respond, and optimize!"

Topics include (partial list):
  • Deja mHealth Vu
  • Inaccurate Mobile Health Apps
  • Beyond Regulation
  • Brave New World of Pharma Mobile Big Data
  • Industry Insiders' POV
  • The Patient POV
Access the full article here:
http://bit.ly/pmn1307-01a

How to Host a Successful Pharma TweetChat
Tips from Boehringer Ingelheim

BI Tweet Chat

Boehringer Ingelheim (BI) has hosted several disease-specific TweetChats focused on atrial fibrillation, chronic obstructive pulmonary disorder (COPD) and lung cancer. Despite the regulatory challenges posed by such activities, these were all successful, both in terms of delivering value to stakeholders and to BI, while remaining compliant with existing laws and regulations.

This article reviews BI's "playbook" -- titled "How pharma TweetChats can drive healthcare innovation" -- which provides detailed insights for planning and delivering successful pharma TweetChats. The authors of the playbook -- Patricia Alves, Social Media Community Manager, and Jaclyn Fonteyne, Social Media Specialist, at BI -- were also interviewed for this article.

Topics include (partial list):
  • Sharing Lessons
  • Planning a TweetChat
  • Moderator or No Moderator?
  • Measuring Success
  • The Future of Pharma TweetChats
Access the full article here:
http://bit.ly/pmn1306-03


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