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Community Profile

The Pharma Marketing Network community includes Web site visitors, subscribers to Pharma Marketing News, readers and subscribers to Pharma Marketing Blog, registered members of Pharma Marketing Forums, and Twitter followers. Most of these people are employed at a wide array of pharmaceutical manufacturers, biotech companies, medical device manufacturers, and vendors (see Partial List Companies/Organizations). Many are recognized experts in the field of pharmaceutical marketing and hold important positions within their organizations (see Partial List of Job Titles).

Newsletter/Site Subscriber/Visitor Profile
Pharma Marketing News

Pharma Marketing News

Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives.

Subscriber Job function, based on a survey (N=239) of Pharma Marketing News subscribers:
  • General Corporate Management - 9.9%
  • Product/Brand/Category Management - 7.5%
  • Account and Media Management - 4.2%
  • Business Development/Sales - 19.8%
  • Marketing/Advertising/Promotion Management - 22.6%
  • Market Research - 7.1%
  • Consultant - 12.7%

URL: http://www.news.pharma-mkting.com/pmnews-hp.html
As of December 23, 2009, there were 7,150 opt-in subscribers.

Subscriber Affiliations

Please download the Latest Quarterly or Year End Report for more details about site visitors, page views, and information about Pharma Marketing News subscribers, including number of subscribers and their industry affiliations.

Pharma Marketing Blog

Pharma Marketing Blog

Pharma Marketing Blog represents the personal opinions of John Mack, Publisher and Editor of Pharma Marketing News. A "must read" blog for insiders, said Wall Street Journal (Landro, L.; 2006, November 16; "What the In-Crowd Knows"; Wall Street Journal). "Often entertaining, always informative," said Christiane Truelove, Editor, MedAdNews.

Visitor Job function, based on a survey (N=303) of Pharma Marketing Blog (PMB) readers:
  • General Management - 11.2%
  • Product/Brand/Category Management - 9.3%
  • Agency Account Management - 5.6%
  • Business Development/Sales Management - 7.5%
  • Marketing/Advertising/Promotion Management - 15.0%
  • Media - 2.8%
  • Market Research - 5.6%
  • Creative/Production - 4.7%
  • Consultant - 3.7%
  • Public Relations - 4.7%
  • Legal/Regulatory Affairs - 4.7%
  • Academic/Research/Teaching - 6.5%
  • Student - 2.8%

URL: http://pharmamkting.blogspot.com/
Visitors per month (2009): 19,500
Page Views per month (2009): 29,000

Blog Page Views

All ads are "run of site", above fold -- each page view results in one ad impression.

Please download the Latest Quarterly or Year End Report for more details about Pharma Marketing Network site visitors and page views.

Discussion Forums

Pharma Marketing Forums

Pharma Marketing Forums bring together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics.

Visitor Job function, based on a survey (N=134) of Pharma Marketing Forums members/visitors:
  • General Corporate Management - 8.3%
  • Product/Brand/Category Management - 5.0%
  • Account and Media Management - 1.7%
  • Business Development/Sales - 15.0%
  • Marketing/Advertising Management - 15.0%
  • Market Research - 8.3%
  • Creative/Production - 6.7%
  • Consultant - 5.0%
  • Analyst - 5.0%
  • Clinical Research - 5.0%
  • Other - 23%

URL: http://www.forums.pharma-mkting.com
Visitors per month (2009): 194,300
Page Views per month (2009): 223,000
Posts as of 31 December 2009: 20,282
Registered members as of 31 December 2009: 1,434

All ads are "run of site", above fold -- each page view results in one ad impression.

Forums Page Views

Please download the Latest Quarterly or Year End Report for more details about Pharma Marketing Network site visitors and page views.

PharmaGuy Twitter

PharmaGuy

Twitter extends the Pharma Marketing Network in a very unique way, allowing notices ("tweets") to be posted and read by followers of John Mack, aka "pharmaguy," Editor of Pharma Marketing News and author of Pharma Marketing Blog.

New PMN Social Media Marketing Options include sponsored tweets posted by PharmaGuy. Sponsored @pharmaguy tweets are getting 2X the average clickthrough rates of sponsored e-mail blasts.

Follower Professional Affiliation, based on a survey (N=608) of PharmaGuy's followers:
  • Advertising agency/Public Relations - 20.2%
  • Pharma/Biotech/Device Company - 16.5%
  • Consultant/Consulting Company - 12.8%
  • Healthcare Communications Company - 12.5%
  • Marketing Services Company - 6.8%
  • Publishing/Media - 6.2%
  • Healthcare Professional - 4.0%
  • Teacher/Student - 3.4%
  • Consumer/General Public - 2.8%
  • Other - 14.8%

URL: http://twitter.com/pharmaguy
Followers (as of December 2009): 4,950

Pharmaguy Follow Affiliations

Pharmaguy Stats


See "Pharmaguy's Twitter Followers" for more details.

See Social Media Marketing Options for details about how to integrate PharmaGuy Tweets into your promotional campaign.

Partial List of Job Titles
  • Account Director
  • Account Executive
  • Account Manager
  • Account Manager Pharma
  • Account Supervisor
  • Analyst
  • AREA BUSINESS MANAGER
  • AREA SALES MANAGER
  • Assistant Brand Manager
  • Associate Director Business Development
  • Associate Medical Director
  • Asst. Director
  • Brand Manager
  • Business Development Coordinator
  • Business Development Manager
  • Business Director
  • Business Solutions Engineer
  • Category Manager
  • CEO
  • Communications Specialist
  • Content Coordinator, Online Marketing
  • Contributing Editor
  • Corp Ed & Devel
  • Counsel
  • CTO
  • Director Business Dev.
  • Director Corporate Sales
  • Director Global eMedia
  • Director Interactive Communications
  • Director Managed Care Marketing
  • Director New Business Development
  • Director Program Development
  • Director IT
  • Director of Education
  • Director of Marketing Communications
  • Director of Medical Research
  • Director of R & D Operations
  • Director of Sales
  • Director, New Business, Interactive Media
  • Director, Strategic Accounts
  • District Manager
  • Driector Product Marketing
  • DTC Account Manager
  • eBusiness IT Mgr
  • e-Business Manager
  • EVP Customer Care and Operations
  • EVP Worldwide Marketing
  • Exec VP, Global Business Development
  • Executive Director National Accounts
  • Executive Director Strategic Alliances
  • Field Ambassador
  • Head of Marketing
  • Head of European e-Marketing
  • Head of Strategic Planning
  • Healthcare Representative
  • Healthcare Strategist
  • Hospital District Manager
  • Information Analyst
  • Interactive Marketing Specialist
  • International Marketing Manager
  • IT Manager
  • Manager Business Development
  • Manager Pharmaceuticals
  • Managing Director
  • Market Research Manager
  • Market Segment Manager
  • Marketing Manager
  • Marketing Analyst
  • Marketing and Sales Manager
  • Marketing Animal Health
  • Marketing Assistant
  • Marketing Associate
  • Marketing Communications
  • Marketing Consultant
  • Marketing Development Manager
  • Marketing Director
  • Marketing Executive
  • Marketing Manager
  • Marketing Services Managers
  • Medical Director
  • Medical Representative
  • Medical Specialist
  • New Business Director
  • New Product & Business Development Director
  • New Products Marketing
  • Oncology Business Associate
  • Pharmaceutical Representative
  • Pharmaceutical Sales & Strategy
  • Power Brand Task Force Executive
  • PR Assistant
  • President
  • PRINCIPAL COUNSEL
  • Privacy Officer
  • Product Manager
  • Product Officer
  • Product Promotion Manager
  • Product Specialist
  • Product Manager Internet
  • Project Director
  • Project Manager
  • Regional Sales Manager
  • Regional Customer Solutions Director
  • Regional Marketing Director
  • Regional Marketing Manager
  • Research Analyst
  • Research Scientist
  • Research Specialist
  • Sales and Marketing Manager
  • Sales Effectiveness Systems Specialist
  • Sales Manager
  • Sales Representative
  • Sales Specialist
  • Scientific Service Officer
  • Senior Account Exec
  • Senior Account Manager
  • Senior Advertising Consultant
  • Senior Executive Director
  • Senior Healthcare Account Manager
  • Senior International Product Manager
  • Senior International Product Manager Immunology
  • Senior Manager - Professional Services Group
  • Senior Marketing Manager
  • Senior Medical Representative
  • Senior New Business Development Specialist
  • Senior New Business Director
  • Senior Product Marketing Manager
  • Senior Program Manager
  • Senior Research Analyst
  • Senior Research Executive
  • Senior Sales Rep
  • Senior Social Marketing Specialist
  • Senior Vice President, Global Sales
  • Sr Project Director
  • Sr. Director, Marketing-Pharmacy Affairs
  • Strategic Marketing Manager
  • Territory Manager
  • Vice President Marketing
  • VP Sales
  • VP Sales & Marketing
  • VP Public Communications & Strategies

Partial List Companies (Pharmaceutical/Biotech/Device Manufacturers)
For member companies on the vendor side, see Vendor Directory.
  • 3M Pharmaceuticals
  • Abbott Laboratories
  • AdvancePCS
  • Afferon Corporation
  • Almirall Prodesfarma
  • Alonda Ltd
  • Apar Laboratories Ltd
  • Aristo Pharma
  • Astha Pharmachem
  • AstraZeneca
  • ATCO Laboratories
  • Aventis Behring LLC
  • Aventis Pharma
  • BAN LABS LTD
  • Bayer AG BHC Pharmaceutical Division
  • Becton Dickinson and Company
  • Biogen
  • Bio-Pharm Ltd
  • Biopure
  • Biotechnology Information Institute
  • Bristol Myers Squibb
  • Bruce Leeb & Company
  • Cadila Healthcare Ltd
  • Centaur Labs Ltd.
  • Chemi Pharmaceutical Inc.
  • ChronixRx
  • Cipla
  • CMG Pharma
  • Eczacibasi Pharmaceuticals Co.
  • Elder Pharma Ltd.
  • Eli Lilly
  • Farabi Pharmaceutical Company
  • Flamingo Pharmaceuticals Ltd
  • Fujisawa
  • Fujisawa GmbH
  • Genitope Corporation
  • GlaxoSmithKline
  • Gruenenthal GmbH
  • GW Pharmaceuticals plc
  • Helios Pharma
  • Hikal Ltd
  • Hikma Pharmaceuticals
  • IMMEDIS
  • Ingenix
  • Janssen Pharmaceuticals
  • Janssen-Cilag
  • Julphar
  • Kee Pharma
  • KHANDELWAL LABORATORIES PVT
  • LEK PHARMACEUTICAL COMPANY D.D.
  • Medley Pharmaceuticals
  • Merck
  • Merck Pte Ltd
  • Merck Sharp & Dohme
  • Meridian Medical Technologies
  • Micro Labs Ltd.
  • MSD China
  • Mundipharma
  • NABI QASIM PHARMA
  • Nepal Pharmaceuticals Laboratory Pvt. Ltd.
  • Novartis
  • Organon International
  • Orthomol
  • P&G Pharmaceuticals
  • PANACEA BIOTEC LTD.
  • Parexel MMS
  • Pfizer, Inc.
  • Pfizer, Ltd
  • pharmaceutical Zdravlje
  • Pharmacia
  • Phodi Pharmaceuticals
  • Platinum Pharmaceuticals Ltd.
  • PPD
  • PROCTER & GAMBLE
  • Ranbaxy
  • Roche Pharmaceuticals
  • Sanofi-Synthelabo
  • Sanofi-Synthelabo Minsheng Pharmaceutical Co.,Ltd
  • Schering AG
  • Schering Plough
  • Seaford Pharmaceuticals Inc
  • Servier Pharma
  • Shire US Inc.
  • Solagran International Pty Ltd.
  • Solvay Pharmaceuticals Inc.
  • Standard Pharmaceuticals Ltd.
  • Teva Pharmaceuticals USA
  • The Dow Chemical Company
  • UCB Pharma
  • Uniliver Canada
  • Wockhardt Pharma
  • Wyeth
  • Xian Janssen Pharmaceutical
  • ZEDAWN PHARMA P LTD



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