TABLE OF CONTENTS
30 Pages

Relationship Marketing:

• Relationship Marketing Program Management for Pharmaceutical Marketers
• Evolve Your Brand Into a Relationship With Consumers and Physicians
• Out-of-the-Box Marketing: Will It Work for Pharma?
• Out-of-the-Box Marketing: Survey Results
• Personalized eMarketing: How can you create and profit from a customer's lifetime experience?

Targeted Patient Marketing:


• Patient Detailing at the Point of Care
• Behavioral Targeting: Pros & Cons
• To Build Patient Adherence, Pfizer Puts Technology Behind the Curtain
• Leverage Health Beliefs to Develop Effective Online Compliance Programs
• Advoy: A Web-based Therapy Management Program

Targeted Physician Marketing:


• Marketing to a Segment of One Physician
• Whose Data Is It Anyway?
• Use of Rx Data Survey Results
• Direct to Physician Telemarketing and Sales

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