Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web.
Editorial & Advisory Board
We accept advertising relevant to the interests of our subscribers.
For more information, see:
Published by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
Pharma Marketing News | Subscribe | Discussion Forums | Roundtable | Podcasts | Blog
Daily News Briefs | Surveys | Resources/Links | Glossary | Case Studies | Reports
Pharma Marketing Vendor Directory | Conference Calendar | Pharma Jobs
Advertising Information | FAQs | About Us | Privacy Policy
ePharma Marketing
eMarketing is a challenge for the pharmaceutical industry. It is widely known that the percent of the pharmaceutical marketing budget spent in the "e" space has remained below 5% since the dawn of the commercial Internet!OVERVIEW
Many experts, however, believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet.
The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.
TABLE OF CONTENTS
-
Regulations, Laws, Best Practices, Trends:
- Applying FDA Marketing Regulations to Internet Promotions... pg. 2
- Immutable Laws of DTC Domain Naming... pg. 2
- Table: Selected Pharmaceutical Website Marketing Violations... pg. 3
- E-mail Marketing Best Practices for Pharma... pg. 4
- Some State and Federal Laws Impacting E-mail Marketing... pg. 6
- eDetailing: Yesterday, Today and Tomorrow... pg. 9
- The Role of Tablet PCs in Pharma Sales and Marketing... pg. 13
- DocCheck: Das Portal... pg. 16
- How European Physicians use the Internet... pg. 17
- The European eMarketing Scene... pg. 20
- European Online Marketing and eDetailing Survey Results... pg. 24
- ePrescribing: What Role Should Pharma Play?... pg. 25
- Searching for Answers on Search Engine Marketing?... pg. 28
- The Absolute, Relative, and Incremental ROI of DTC eMarketing... pg. 31
- cDetailing: Addressing the Consumer Education Gap... pg. 33
- Blogs and the Pharmaceutical Industry... pg. 36
- Paid Inclusion: Too Hot for Pharma Marketing?... pg. 39
- Online Health-Related Stats Cited by Google... pg. 40
- Can Health Web Sites Improve Compliance?... pg. 44
Physician-focused eMarketing:
Consumer-focused eMarketing:
ORDER HERE
Order and pay for this Special Supplement now using your credit card...
ONLY $29.95
Download PDF file immediately after paying:
If you wish to pay by check or credit card off-line, please use:
Printable Order Form
| Subscribe |
|
A FREE monthly e-newsletter for pharma marketing professionals. Current Issue Order Reprints
|
| Find a Vendor |
|
Hundreds of pharmaceutical marketing services vendors, consultants, executive search firms, medical education companies, and other companies servicing the needs of the pharmaceutical industry. Learn More Access Listings
|
| Network |
|
Network with your peers in the industry, seek help advancing your career, discuss current issues. Learn More
|
| Advertise |
|
Pharma Marketing Network & Pharma Marketing News provide exceptional permission-based e-marketing opportunities. Learn More Media Kit Get Rate Card Click Here
|
| Meet |
|
Pharma Marketing News is proud to be a media partner for dozens of industry conferences. Conference Calendar Get Your Event Listed Click Here
|
| Find a Job |
|
Pharma Marketing Network accepts job listings relevant to the interests of our members and its members help colleagues find jobs. Job Listings Post Your Job Opening Click Here
|