Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web.
Editorial & Advisory Board
We accept advertising relevant to the interests of our subscribers.
For more information, see:
Published by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
Pharma Marketing News | Subscribe | Discussion Forums | Roundtable | Podcasts | Blog
Daily News Briefs | Surveys | Resources/Links | Glossary | Case Studies | Reports
Pharma Marketing Vendor Directory | Conference Calendar | Pharma Jobs
Advertising Information | FAQs | About Us | Privacy Policy
Physician Education
Key Opinion Leaders, Medical Science Liaisons, & CME
It's a new era for pharmaceutical company support of physician education. New guidelines and regulations from various governmental and non-governmental regulatory bodies have come into play during the past few years. The second event defining this new era was the withdrawal of Vioxx from the market in 2004 and the subsequent re-emergence of the importance of physicians as "learned intermediaries."OVERVIEW
More than ever, it is important to educate physicians about new drugs and to keep this education separate from the marketing function of the company yet aligned with commercial goals.
This Special Supplement to Pharma Markeing News is critical reading for pharmaceutical companies and physician education service providers wishing to understand the new roles of key opinion leader physicians (KOLs) and medical science liaisons (MSLs) in the physician education process.
TABLE OF CONTENTS
-
Regulations & Guidelines:
- Compliance with (Some) ACCME Rules Not So Easy... pg. 2
- Return on Physician Education... pg. 4
- PhRMA Code Helps Re-define Roles of Medical Affairs and Marketing... pg. 5
- Responding to the Challenges of Evolving Regulation... pg. 8
KOLs and MSLs:
- Developing Win-Win Key Opinion Leader Relationships... pg. 9
- Thought-Leader Management: A Challenge Met... pg. 12
- Medical Science Liaisons: Working between Two Worlds... pg. 14
- MSL Role in Educational Development... pg. 17
- Motivating & Retaining the MSL: What Makes MSLs Tick... pg. 18
- Managing Medical Science Liaisons from Afar... pg. 19
- Give Docs What They Want... pg. 20
- Provider-Pharmaceutical Partnerships: Are They Possible Without Conflict of Interest?... pg.21
- When Is Commercial Support Appropriate for CME Activities?... pg. 22
- Return on CME: Are Pharma Companies Getting Desired Outcomes?... pg. 24
- A Strategic Approach to CME Offers High Return on Education Investment... pg. 26
CME:
ORDER HERE
Order and pay for this Special Supplement now using your credit card...
ONLY $29.95
Download PDF file immediately after paying:
If you have problems with the Add to Cart option above, click the Buy Now button below.
You should get a link to the reprint within minutes, but it may take up to 24 hours to process your order with this option.
If you wish to pay by check or credit card off-line, please use:
Printable Order Form
| Subscribe |
|
A FREE monthly e-newsletter for pharma marketing professionals. Current Issue Order Reprints
|
| Find a Vendor |
|
Hundreds of pharmaceutical marketing services vendors, consultants, executive search firms, medical education companies, and other companies servicing the needs of the pharmaceutical industry. Learn More Access Listings
|
| Network |
|
Network with your peers in the industry, seek help advancing your career, discuss current issues. Learn More
|
| Advertise |
|
Pharma Marketing Network & Pharma Marketing News provide exceptional permission-based e-marketing opportunities. Learn More Media Kit Get Rate Card Click Here
|
| Meet |
|
Pharma Marketing News is proud to be a media partner for dozens of industry conferences. Conference Calendar Get Your Event Listed Click Here
|
| Find a Job |
|
Pharma Marketing Network accepts job listings relevant to the interests of our members and its members help colleagues find jobs. Job Listings Post Your Job Opening Click Here
|