Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web.
Editorial & Advisory Board
We accept advertising relevant to the interests of our subscribers.
For more information, see:
Published by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
Pharma Marketing News |
Subscribe |
Discussion Forums |
Roundtable |
Podcasts |
Blog
Daily News Briefs |
Surveys |
Resources/Links |
Glossary |
Case Studies |
Reports
Pharma Marketing Vendor Directory |
Conference Calendar |
Pharma Jobs
Advertising Information |
FAQs |
About Us |
Privacy Policy
Physician Marketing & Promotion
You can order and pay for reprints by credit card online or you can Download the Order Form to pay by credit card or check offline or to be invoiced.
Through articles and real-world case studies this Special Supplement presents the collective wisdom of many marketing experts who offer solutions to the problem of decreasing sales rep effectiveness and decreasing return on the physician marketing dollar.
The information in this Special Supplement is certain to give you a better understanding of the issues relating to physician access and how to improve the effectiveness of your physician marketing and sales campaigns.
ONLY $29.95
If you wish to be invoiced and/or pay by check or credit card offline, please use:
TABLE OF CONTENTS
ONLY $19.95
Or Download Order Form to pay by credit card or check offline or to be invoiced.
Topics covered include:
MERGE Rx recognizes this need and offers a new generation of Web-enabled software that helps pharmaceutical companies manage physician interactions -- including key opinion leader (KOL) management, phaseIV trials, and eDetailing -- from a single, secure and scalable access point.
Topics and issues covered include:
Before you buy this reprint, take a look at the Sales Force Effectiveness Reprint Package,
which contains this reprint and other articles on the topic of sales
force effectiveness.
Special Supplement: Increase Physician Access and Detailing Effectiveness
Everyone knows that pharma sales reps are less effective than they used to be. Although the pharmaceutical sales force has doubled between 1995 and 2000, the number of audited calls has only increased by 10%.
Download PDF file immediately after paying:
Printable Order Form
TABLE OF CONTENTS
LIST OF FIGURES
Special Supplement: eDetailing
This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on eDetailing and ePromotion to physicians. The resultant collective wisdom of many experts both inside pharmaceutical companies and outside provide a frank assessment of the role and impact of eDetailing on physician marketing as well as the challenges that lie ahead. 
Download PDF file immediately after paying:
Are Sales Reps Necessary?
Steve Woodruff, Founder and Principal Consultant of Impactiviti, and John Mack team up to review eyeforpharmas Sales Effectiveness conference, which was co-located with the eCommunication & Online Marketing Conference.
Order and pay for this reprint now using your credit card...
ONLY $6.95
Download PDF file immediately after paying:
Beyond the eDetail: Evolving to Educate
This article reviews Lathian Systems' online solutions that are designed to help pharma companies capture the interest, gain the access, and obtain the time required to deliver effective educational programs to physicians
Order and pay for this reprint now using your credit card...
ONLY $6.95
Download PDF file immediately after paying:
Big Pharma Sales Analytics for the Rest of Us
OnDemandIQ Inc., a Los Angeles based company, provides OnDemandIQ Insights' Life Sciences, which is an affordable web-hosted business intelligence solution for smaller companies.
Order and pay for this reprint now using your credit card...
ONLY $9.95
Download PDF file immediately after paying:
Branded Physician Education: How to Integrate Promotion and Education
MedPoint Communications, a marketing and educational services company headquartered in Evanston, IL, manages multi-channel, 'within label medical education' programs for its pharmaceutical clients.
Order and pay for this reprint now using your credit card...
ONLY $6.95
Download PDF file immediately after paying:
The Brand Marketing Mix
This article is a summary of a presentation made before a pharmaceutical brand team on marketing tactics that are viable now and in the future, how to avoid risk by balancing risk vs. impact, and what the marketing mix trends will be one to five years out.
Order and pay for this reprint now using your credit card...
ONLY $6.95
Download PDF file immediately after paying:
California's Physician Prescribing Act: A History of Twists and Turns
This article traces the changes in California's Physician Prescribing Act (AB 262) as it wended its way through various committees. It describes the provisions that may limit the use of physician prescribing data by pharmaceutical marketers, identifies organizations that have taken a position in favor and against the bill, and discusses the arguments on both sides of the issue.
Full Text - FREE! (pdf)
The Changing Landscape of Physician Interactions
Pharmaceutical companies are under increasing pressure to reduce costs, speed the time-to-market for new products and ensure that physicians are informed and educated about their products.
Order and pay for this reprint now using your credit card...
ONLY $6.95
Download PDF file immediately after paying:
Closed-Loop Marketing
This article is a review of an industry conference presentation that focused focused on leveraging eDetailing for effective closed-loop marketing campaigns.
Order and pay for this reprint now using your credit card...
ONLY $9.95
Download PDF file immediately after paying:
Cost-Cutting Strategies for the Pharma Industry
Pharma Marketing News hosted an online Pharma Cost Cutting Survey between February 22, 2005, and March 18, 2005. Respondents indicated how likely they thought pharma companies would adopt several cost-cutting strategies within the next six months. This article presents a summary of the results.
Order and pay for this reprint now using your credit card...
ONLY $9.95
Download PDF file immediately after paying:
Creating the Most Effective Sales Calls
As sales costs soar, it is critical to design and deliver messages that break through the competitive clutter and impact product performance. But how can you develop messages that drive prescribing? How can you be sure your reps are giving the messages you want to convey-and know those messages are working? And how can you protect against competitive messaging and unexpected market events?
Order and pay for this reprint now using your credit card...
ONLY $6.95
Download PDF file immediately after paying:
A Crisis in Professional Detailing
Two physicians -- one a specialist (cardiologist) and one a primary care physician -- offered their insights on how pharmaceutical companies can improve their relationships with physicians.
Order and pay for this reprint now using your credit card...
ONLY $6.95
Download PDF file immediately after paying:
Direct to Physician Telemarketing and Sales
This article reviews the telemarketing services ADG Pharmaceutical Biotech Marketing (ADG), which specializes in providing hosted telemarketing services for the pharmaceutical, life sciences and biotech industries.
Order and pay for this reprint now using your credit card...
ONLY $6.95
Download PDF file immediately after paying:
DocCheck: Das Portal
This article describes the services offered by DocCheck and specifically focuses on the portal's market research and physician-targeting capabilities, which any pharmaceutical marketer wishing to do professional marketing in Germany should know more about. Includes sections:
Download PDF file immediately after paying:
| eDetailing: Yesterday, Today and Tomorrow |
eDetailing proponents, inside pharma companies and outside, use survey data to justify their arguments for greater spending on eDetails. In some cases, however, the numbers seem to show confusing trends and even may suggest that eDetailing may not be all that it's cracked up to be.Order and pay for this reprint now using your credit card... ONLY $9.95
Download PDF file immediately after paying:
| eDetailing Strategies for a Higher Physician Response |
Most pharmaceutical firms have piloted eDetailing programs and scaled them successfully. However, although Traditional eDetailing has been around for at least 5 years, marketers must expand the definition of eDetailing. To this end Croom offers a Best Practice Guide for eDetailing to help pharma marketers optimize the reach and impact of eDetailing.Order and pay for this reprint now using your credit card... ONLY $6.95Before you buy this reprint, take a look at the Special Supplement: eDetailing, which contains this reprint and other articles on eDetailing and ePromotion to physicians.
Download PDF file immediately after paying:
| Effective Physician Marketing at Medical Meeting Exhibits |
This article describes best exhibit marketing practices and how to measure the effectives of your exhibit.Order and pay for this reprint now using your credit card... ONLY $6.95
Download PDF file immediately after paying:
| ePrescribing: What Role Should Pharma Play? |
A panel entitled What Role Should Pharma Play in ePrescribing and the Point-of-Care? at a recent ePharma Summit conference held in Philadelphia, PA, discussed the issues facing pharmaceutical companies as electronic prescribing (ePrescribing or eRx) threatens to upset the "balance of power" between physicians, pharma companies, and payers at the point-of-care.Order and pay for this reprint now using your credit card... ONLY $2.95
Download PDF file immediately after paying:
| The European eMarketing Scene: Desperately Seeking Strategy |
The pharmaceutical industry is struggling to develop an eMarketing strategy in Europe, which is comprised of many relatively small markets (the member countries of the EU) having significant cultural and language differences.Order and pay for this reprint now using your credit card... ONLY $6.95
Download PDF file immediately after paying:
| European Online Marketing Survey Results |
This article presents selected results from a survey of pharmaceutical experts on eDetailing and Online Marketing conducted in 2005 by eyeforpharma, MediQuality, and PharmiWeb Solutions.Click Here for Full Text - FREE! (pdf).
| Facilitating Physician Access and Education Through Online Conferencing |
Access to physicians is becoming more and more of a problem. Doctors need immense amounts of medical information, but their patient loads limit their ability to see pharma sales reps or attend conferences or other educational activities away from their offices at such venues as local restaurants and hotels. And it is impractical to bring KOLs and experts into the physician's office. One way to bring these resources to physicians is through Web conferencing. This report describes MedConference, a turnkey system that is being used effectively to host 6,000 live online events per year, attended by some 300,000 physicians around the world.Order and pay for this reprint now using your credit card... ONLY $6.95
Download PDF file immediately after paying:
| Fast Start to Customized ePromotion and eLearning Physician Programs |
There is a broad spectrum of online promotional and educational opportunities that pharmaceutical companies have at their disposal to interact with, inform, and influence physicians. Lathian Systems, a provider of online marketing and sales solutions, offers these and more in its Spectrum of Solutions for life science companies.
| FDA's Good Reprint Practices Guidance |
Pros and Cons of the Proposed Rules for Distribution of Off-Label InformationOrder and pay for this reprint now using your credit card... ONLY $9.95Medical journals may soon become the pharmaceutical industry's newest physician marketing partner. On Friday, February 15, 2008, the FDA published its draft guidance on "Good Reprint Practices for the Distribution of Medical Journal Articles ... on Unapproved New Uses of Approved Drugs..."
This article summarizes some of issues raised by FDA's proposal that pundits and experts are debating on the Internet, in the press and in official comments submitted to the FDA. It also presents preliminary results of an online survey sponsored by Pharma Marketing News.
Topics and issues covered include:
- Summary of FDA's Proposed "Good Reprint Practices"
- Preliminary Survey Results
- Role of American Enterprise Institute
- Summary of Section 401 of FDAMA
- Peer-Review
- Includes comments from Pharma Marketing Roundtable members
Download PDF file immediately after paying:
| Finding the "Right Stuff" to Revitalize Sales Productivity |
Declining sales force productivity is a major issue on the minds of sales managers and corporate executives of pharmaceutical companies large and small. More and more physicians are limiting face time and closing their doors to sales reps. The nature of sales detailing has changed over the years and the time has come to reassess the process and potential of this sales channel. The solution, according to Hossam Sadek, VP of Sales Force Effectiveness, IMS Health, is for pharmaceutical sales management to place greater attention on the quality of the physician-rep relationship than on traditional representative activity metrics such as number of calls per day. By focusing on relationships and the metrics that drive relationships, pharmaceutical companies enable their reps to deliver tailored messages that truly impact the prescribers in their territoryOrder and pay for this reprint now using your credit card... ONLY $4.95Before you buy this reprint, take a look at the Sales Force Effectiveness Reprint Package, which contains this reprint and other articles on the topic of sales force effectiveness.
Download PDF file immediately after paying:
| Free Gifts to Physicians: What's the Big Deal? |
Pharma Marketing News hosted an online survey and a Pharma Marketing Expert Roundtable discussion on the topic of pharma gifts to physicians. This article summarizes the findings of that survey and includes comments and insights from survey respondents and Roundtable members.Order and pay for this reprint now using your credit card... ONLY $9.95
Download PDF file immediately after paying:
| Generation Rx: A History and Critique of Pharma "Tribal Marketing" |
This article reviews the book Generation Rx and focuses on the roles of several key pharmaceutical marketing pioneers as described in the book. Includes sections:Order and pay for this reprint now using your credit card... ONLY $4.95
- AMA Weighs In
- Doctors are Targets Too
Download PDF file immediately after paying:
| Hard Sell: The Evolution of a Generation X Salesman |
This scathing review of the book 'Hard Sell: The Evolution of a Viagra Salesman,' which is a tell-a-lot-but-not-all about pharmaceutical sales, explores the connection between flagging sales force effectiveness and the generation gap between Boomers and Gen-Xers. 'Dude,' read it!Order and pay for this reprint now using your credit card... ONLY $2.95
Download PDF file immediately after paying:
| How to Sell a Drug Before it is Approved |
Did you know that you can sell a drug before it is launched? Dr. Gene Emmer, President of Med Services Europe B.V., an Amsterdam-based consultancy focused on sales, marketing, and business development for the medical industry, advises his start-up, cash hungry, biotech companies to consider if a European "named patient program" might be an option.Order and pay for this reprint now using your credit card... ONLY $2.95
Download PDF file immediately after paying:
| Increase Prescription Sales with Smart Tools |
Realizing the limitations of the printed package insert (PI), Wellscape, a technology company that provides software solutions designed to improve patient care has developed Smart-PI, which distills complex prescribing information and packages it in portable, stand-alone real-time tools accessible from web sites and available for desktop and Tablet PCs and PDAs.Order and pay for this reprint now using your credit card... ONLY $2.95
Download PDF file immediately after paying:
| The Impact of eDetailing: Will it Complement, Replace, or Become Integrated with the Sales Force? |
The number of pharmaceutical sales representatives has increased sharply in recent years. More than 90,000 representatives compete for the attention of 650,000 practicing physicians, only 125,000 of whom are top-tier prescribers. Some people, maybe physicians most of all, hope that online detailing (eDetailing) will reduce the number of office visits from all these pharmaceutical sales representatives chasing after the same docs. This article reviews a presentation on this provocative topic made by David Hauben, Director of eBusiness at Aventis Pharmaceuticals.Order and pay for this reprint now using your credit card... ONLY $6.95Before you buy this reprint, take a look at the Special Supplement: eDetailing, which contains this reprint and other articles on eDetailing and ePromotion to physicians.
Download PDF file immediately after paying:
| Intelligent Online Sampling Strategies |
New online strategies have made eSampling a tool for significantly expanding targeted physician and sample coverage. Applications include accelerating new product uptake, efficiently maintaining physician coverage for mature brands, covering hard to reach physicians and driving patient demand.Order and pay for this reprint now using your credit card... ONLY $6.95Before you buy this reprint, take a look at the Special Supplement: eDetailing, which contains this reprint and other articles on eDetailing and ePromotion to physicians.
Download PDF file immediately after paying:
| Limbic Market Research: Plumbing the Subconscious Motivators of Physicians |
Conventional market research addresses a physician's rational or higher brain and generally elicits responses that are not a sound guide to either what the physician really means or how he or she is likely to act. What's needed is a way to look "behind the curtain" of verbal responses and reveal what truly motivates physicians. This article reviews Segmedica's market research methodology, which applies behavioral science to medical market research.Order and pay for this reprint now using your credit card... ONLY $4.95
Download PDF file immediately after paying:
| Managing Cross Boundary Issues |
Pharmaceutical companies are notorious for their functional and organizational silo structure built around brands. Strategic issues that cross silos -- i.e., cross-boundary issues such as getting marketing and R&D working together, getting a more coordinated global approach to marketing, or getting companies to work better in marketing alliances-are thornier than most because managers don't control all the necessary resources and communication and trust are often weak.Order and pay for this reprint now using your credit card... ONLY $2.95
Download PDF file immediately after paying:
| Marketing's Role in Limiting Physician Access and What to Do About It |
The pharmaceutical industry has only itself to blame for limited physician access and two minute sales calls," claims Gerald J. Acuff Jr., Chief Executive Officer, Delta Point, a sales agency that enhances the effectiveness of sales representatives. He was speaking at the recent Gaining Physician Access conference hosted by the Center for Business Intelligence in Philadelphia. This review of Mr. Acuff's presentation includes the following points covered in the presentation: physician survey data about what physicians value in a sales rep; How did the pharmaceutical industry get into this mess? What is the number one people skill that pharmaceutical companies don't teach that they should? What was marketings role in limiting physician access and how can they correct it? How does sales messaging impact physician access?Order and pay for this reprint now using your credit card... ONLY $6.95
Download PDF file immediately after paying:
| Merck Rejiggers Its Marketing Mix |
Adam Schechter, President of Merck US Human Health, made this statement not long ago at a Goldman Sachs healthcare conference: 'Industry must embrace new ways of engaging physicians on their terms.'Order and pay for this reprint now using your credit card... ONLY $9.95Topics covered include:
- Merck to Slash Field Force?
- Consumer Media Consumption Habits vs. Media Spend (Google chart)
- Customer Focus Means More Technology
- Engaging Customers on Their Terms
- Impact vs. Risk Analysis of Physician Marketing Channels (chart)
Download PDF file immediately after paying:
| Murky Physician Marketing and Education Practices |
This commentary takes a look at some "murky" (ie, non-transparent) physician marketing practices and presents opinions from several Pharma Marketing Blog polls and commentators.Order and pay for this reprint now using your credit card... ONLY $4.95Topics and issues covered include:
- Physician Consultant Fees
- The Case of Dr. Nissen
- When is a Free Lunch More Than Just Lunch?
- It's Access, Stupid!
- Dumb Blonde Reps vs. Slovenly Genius Reps
Download PDF file immediately after paying:
| The New Written Prescription: Leveraging Technology to Measure Change in Physician Behavior as it Occurs |
New Written Prescriptions (NWRx's), which are uncontaminated by managed care intervention and patient fulfillment issues, are the ultimate measure of physician behavior and, therefore, the purest measure of promotional effectiveness, according to Nancy S. Lurker, CEO of ImpactRx.Order and pay for this reprint now using your credit card... ONLY $4.95This article summarizes an industry conference presentation by Ms. Lurker gave a presentation in which she highlighted real world examples of the differences between analyses performed using ImpactRx's NWRx's for patients new to or switching therapy versus those using traditional dispensed new prescription data.
Download PDF file immediately after paying:
| No More Free Lunch in California? |
The California legislature recently passed SB 1765 (aka, 'fair drug marketing bill'), which requires pharma companies to comply with PhRMA and OIG Guidelines. this article summarizes the provisions of this bill, which is currently awaiting signature by Governor Schwarzenegger.
| A Novel Approach to Communicating with Physicians |
This article describes a patent-pending technology developed by MagicMedia Communications. It offers a novel way for pharmaceutical sales representatives to "talk" to a doctorÃÂ even when face-to-face discussion is not possible! We won't give the secret away here. You'll have to read the article!Order and pay for this reprint now using your credit card... ONLY $4.95
Download PDF file immediately after paying:
| Online and Offline Professional and Consumer Marketing |
Short summaries from the Pharmaceutical Marketing Global Summit provides information about how pharma marketing practices need to evolve.
| Pfizer France: Viva la SFE Difference! |
Our European correspondent interviews Annick Pichavant Ruty, VP of Sales for Pfizer France. Surprisingly, according to Ms. Ruty, lack of sales rep time with physicians is not a problem for Pfizer France but she had other internal issues that needed to be addressed to build an effective sales force.Order and pay for this reprint now using your credit card... ONLY $4.95
Download PDF file immediately after paying:
| Pharmacy TeleStocking |
Astute Development Group (ADG), a global provider of technology telemarketing and IT sales lead generation programs, manages pharmacy stocking from afar.
| Physician Adoption and Use of Technology at the Point of Care |
This article provides insight from experts such as Mark Bard, President of Manhattan Research and David Kibbe, M.D., Director, Healthcare Information Technology, American Academy of Family Physicians (AAFP), on the impact of new technologies at the point of care on pharmaceutical sales and marketing.Order and pay for this reprint now using your credit card... ONLY $4.95
Download PDF file immediately after paying:
| Predictive Physician Marketing |
Now there is a method proven to predict the success of a campaign prior to launch. The ProSigma Detail Model created by TargetRx, a marketing information services company located in Horsham, PA, helps pharmaceutical marketers develop the best detail and detail piece to drive prescribing behavior.Order and pay for this reprint now using your credit card... ONLY $4.95
Download PDF file immediately after paying:
| Ready or Not: Gearing Up for the Expansion of ePrescribing |
In a keynote address at a recent ePharma Summit conference held in Philadelphia, PA, Kevin Hutchinson, CEO and President of SureScripts, a company founded by the National Association of Chain Drug Stores (NACDS) and the National Community Pharmacists Association, looked at the changing landscape and inevitability of electronic prescribing (ePrescribing or eRx) and the implications and opportunities for the pharmaceutical industry.Click Here for Full Text - FREE! (pdf).SPECIAL! Includes: Pfizer's Principles for Assuring Quality of Care by Electronic Prescribing Systems
| Reinventing the Sales Model |
TNS Healthcare experts talk about moving beyond current approaches to a new sales model.Order and pay for this reprint now using your credit card... ONLY $6.95
Download PDF file immediately after paying:
| Reporting Gifts to Physicians |
Massachusetts and several other states have put either banned all gifts to physicians by pharmaceutical companies, placed limits on gifts, or or considering doing so. At least 'sunshine' acts have been proposed in Congress as well. This article reviews some aspects of these 'sunshine' laws and focuses on a recent CALPIRG analysis of drug company gifts to physicians.Order and pay for this reprint now using your credit card... ONLY $9.95
Download PDF file immediately after paying:
| The Role of Tablet PCs in Pharma Sales and Marketing |
This article summarizes different aspects of this latest innovation in portability and performance and how they could be used to increase sales force effectiveness in both the primary care and hospital-based environments.Order and pay for this reprint now using your credit card... ONLY $4.95
Download PDF file immediately after paying:
| Sales Effectiveness Meets eMarketing |
Steve Woodruff, Founder and Principal Consultant of Impactiviti, and John Mack team up to review eyeforpharmas Sales Effectiveness conference, which was co-located with the eCommunication & Online Marketing Conference.
| Sales Rep Assessment: Shoot the Messenger, the Message, or Both? |
This article is a review of Metamorph, Inc.'s methodology of using specially trained physicians to assess and validate sales strategy, marketing messages and sales aids of pharmaceutical companies based on real-time calls with reps using a standardised set of data points.Order and pay for this reprint now using your credit card... ONLY $6.95
Download PDF file immediately after paying:
| Sales Reps Debate Their Value |
When pharmaceutical sales reps are asked about the value of sales reps, you get some surprising comments.Order and pay for this reprint now using your credit card... ONLY $2.95
Download PDF file immediately after paying:
| Slides: The Currency of Communication |
Slides are the currency of communication in the pharmaceutical industry. To help facilitate the team collaboration in the development and approval of slide kits, Blue Grotto Technologies, Inc., a medical education technology company based in Plymouth Meeting, PA, has developed "Slide Collaborator," which is reviewed in this article.Order and pay for this reprint now using your credit card... ONLY $6.95
Download PDF file immediately after paying:
| Strategies for Enhanced Physician Targeting and Segmentation |
Richard B. Vanderveer, Ph.D., CEO of the global pharmaceutical marketing and research firm V2 GfK, presents strategies for enhanced physician targeting and segmentation.Order and pay for this reprint now using your credit card... ONLY $6.95
Download PDF file immediately after paying:
| The Targeted Model: The Future of Pharmaceutical Marketing? |
Remember the good days of pharmaceutical marketing? When pharmaceutical reps and doctors had personal relationships? When the sales rep was the dominant influencer of physician prescribing behavior? When reps were knowledgeable and provided the physician with useful information that couldn't be gotten anywhere else?Order and pay for this reprint now using your credit card... ONLY $9.95
Download PDF file immediately after paying:
| Tips for Improving Small Pharma’s Sales |
This article highlights five tips from OnDemandIQ designed to help Small Pharma focus and prioritize their sales teams on their most important goals -- improving efficiency and boosting sales.Order and pay for this reprint now using your credit card... ONLY $6.95
Download PDF file immediately after paying:
| Translate Industry Trends into the Optimal Promotional Strategy |
This is a summary of a recent presentation by David L. Stern, Vice President of Marketing for Metabolic and Endocrinology at Serono, Inc. Stern spoke from a marketer's perspective about recent trends in the pharmaceutical industry and how to address them by developing better marketing programs.Order and pay for this reprint now using your credit card... ONLY $4.95
Download PDF file immediately after paying:
| Trends in Commercial Support of CME |
This article is an edited transcript of the June 2006, Pharma Marketing Roundtable discussion, which was devoted to trends in commercial support of CME.Order and pay for this reprint now using your credit card... ONLY $9.95
Download PDF file immediately after paying:
| Value-based Pricing |
This article summarizes the second half of a presentation by Uday Bose, European marketing director for GlaxoSmithKline Oncology, in which he focuses on reform attempts within European countries and pharma's reactions, the benefits and perils of risk-sharing agreements and how pharma might best meet the challenges of the marketplace now and into the future.Order and pay for this reprint now using your credit card... ONLY $6.95
Download PDF file immediately after paying:
| What Americans Think About Drug Advertising |
The 2008 USA Today/Kaiser Family Foundation/Harvard School of Public Health Survey has some nuggets of information that give marketers further insight into the public’s attitude towards drug industry advertising. This article summarize these insights.Order and pay for this reprint now using your credit card... ONLY $6.95
Download PDF file immediately after paying:
| What the Next Generation Physician Wants from Pharma |
This article summarizes results from Manhattan Research's recently released survey: ePharma Physician® v3.0: The Future of Pharmaceutical e-Marketing, which focused on the adoption of emerging technologies by an early adopter physician audience. This audience is not small and cannot be ignored! Data are presented showing which online marketing programs are considered most effective by this group of physicians and what they desire as the optimal channel mix for marketing programs.Order and pay for this reprint now using your credit card... ONLY $2.95
Download PDF file immediately after paying:
| What Pharma Companies Spend on Gifts to Docs |
At least nine states are considering bills that would require pharmaceutical companies to publicly report annual gifts to physicians, hospitals and pharmacists with California and Vermont in the lead. This report provides numbers of spending limits and average spending by major phramaceutical companies on gifts to physicians in California.Order and pay for this reprint now using your credit card... ONLY $2.95
Download PDF file immediately after paying:
| Why Pharmaceutical Marketers Ignore ROI |
There are many reasons why pharmaceutical marketers may not be effectively measuring ROI. This article discusses several of these reasons and includes feedback and opinions from several experts who agree that all marketers - and pharma marketers in particular - have a problem with traditional ROI analysis.Order and pay for this reprint now using your credit card... ONLY $6.95
Download PDF file immediately after paying:
| Whose Data Is It Anyway? |