Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Conference Calendar Reader Surveys

Share |

Physician Participation in Peer-to-Peer Social Media Sites
Why Is It Less Than Expected?

Physician Communities

 

Every piece of demographic, psychographic, technographic "data" we have indicates huge numbers of physicians want to be using physician peer communities, but actual use falls far short of this. "There is a gap in how physicians are participating in social media and how we expect them to be participating," said Bruce Grant, SVP of Strategic Services at Digitas Health, at the Social Health Summit Unconference (SXSH) held on September 19, 2011, in Philadelphia.

This article summaries research data exploring why physicians interested in using online peer-to-peer social communities outnumber by 2 to 1 physicians who are actually using them. Includes suggestions for what these communities must do in order to provide more value to physicians.

Topic headings include:

  • Physician Peer Communities (list)
  • Mind the Gap
  • What's Missing?
  • Better Value for Physicians Needed
  • Is Pharma Persona Non Grata?
  • How Physician Communities Can Improve

Read this article now. It's FREE...

Download PDF file

PMN1015-01
Issue: Vol. 10, No. 15
Publication date: 12 October 2011
Word Count: 2321

Find other articles in related Topic Areas:

Vol 10, #15 Contents








Pharma Marketing News Email Addr:  

Contact Information
Editor
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.