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Self-Regulation as a Collective Blocking Strategy
PhRMA's DTC Guiding Principles Taken to Task

BlockingPhRMA first issued its Guiding Principles for Direct to Consumer (DTC) Advertisements in August 2005, and revised them in March 2009. The principles are only "guidelines" -- not rules -- and signatory companies agree to "voluntarily" follow them.

Has the drug industry systematically violated PhRMA's DTC Principles? Is pharma self-regulation a deception meant to deflect criticism and block new FDA regulations? The answer is "yes," according to a study recently published in the Journal of Health Politics, Policy and Law. The study authors provide convincing evidence, which is summarized in this article.

Topics include:
  • PhRMA's Lax Accountability Regime
  • The Appropriate Audience ...Not!
  • Deflecting Regulations
  • Collective Blocking Strategy
  • Enactment of New Laws Were Blocked
  • Policy Recommendations
Download the full text PDF file here:
http://www.pharma-mkting.com/news/pmn1202-article02.pdf

PMN1202-02
Issue: Vol. 12, No. 2: 20 February 2013

Find other articles in related Topic Areas:

Vol 12, #2 Contents





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