Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Share |

Help Doctors Educate Patients About Their Condition & Treatment
Vivacare's Online Patient Education Kits

Vivacare Disease Information KitThe pharma industry is used to selling products from the "inside out," meaning that the development cycle begins internally and products are pushed out through physicians. But what we are seeing now is that patients are more empowered and pharmaceutical marketing needs to adapt by becoming "patient centric." An integral component of the patient-centric model is patient education that helps improve adherence and outcomes.

Vivacare offers industry partners (pharmaceutical firms, device firms and/or their agencies) an opportunity to develop and distribute "Disease Education Kits" that leverage Vivacare's patient education platform and physician network.

This article is a review of Vivacare's service as part of a pharmaceutical brand's digital marketing efforts.

Topics include:
  • The Digital Patient-Centric Model
  • Vivacare's Patient Education Library
  • Embed the Vivacare Widget
  • Physician & Patient Benefits
  • Trusted Information Sources
  • Pharma Sponsored "Disease Education Kits"
  • Kit Components
  • Reach, Targeting, and Metrics
Download the full text PDF file here:
http://www.pharma-mkting.com/news/prodsvcs/pmn1203-article01.pdf

PMN1203-01
Issue: Vol. 12, No. 3: 18 March 2013

Find other articles in related Topic Areas:

Vol 12, #3 Contents





Contact Information
Editor
>
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.