PhRMA Code on Interactions with Healthcare Professionals

Succeeding -- So Far This article summarizes a presentation made by Scott Willoughby, Senior Manager of Ernst & Young (E&Y) and former Assistant General Counsel to the Pharmaceutical Research and Manufacturers of American (PhRMA), at the Pharmaceutical Sales Effectiveness conference held in Philadelphia, PA on October 30-31, 2003 in which he provided a perspective on compliance with the PhRMA Code on Interactions with Healthcare Professionals and how it is impacting sales effectiveness. Willoughby cites results from qualitative E&Y research with pharmaceutical companies and physicians about the impact of the code and suggests ways to improve access to physicinas while remaining compliant with the code. Read this article now. It's FREE... Download PDF file

PMN211-04
Issue: Vol. 2, No. 10: December 2003

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Find other articles in related Topic Areas:

• Physician Marketing & Promotion
• Regulatory Compliance