Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web.
Editorial & Advisory Board
We accept advertising relevant to the interests of our subscribers.
For more information, see:
Published by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
Pharma Marketing News | Subscribe | Discussion Forums | Roundtable | Podcasts | Blog
Daily News Briefs | Surveys | Resources/Links | Glossary | Case Studies | Reports
Pharma Marketing Vendor Directory | Conference Calendar | Pharma Jobs
Advertising Information | FAQs | About Us | Privacy Policy
PhRMA Code Succeeding…So Far
SUMMARY
Willoughby cites results from qualitative E&Y research with pharmaceutical companies and physicians about the impact of the code and suggests ways to improve access to physicinas while remaining compliant with the code.
This article summarizes a presentation made by Scott Willoughby, Senior Manager of Ernst & Young (E&Y) and former Assistant General Counsel to the Pharmaceutical Research and Manufacturers of American (PhRMA), at the Pharmaceutical Sales Effectiveness conference held in Philadelphia, PA on October 30-31, 2003 in which he provided a perspective on compliance with the PhRMA Code on Interactions with Healthcare Professionals and how it is impacting sales effectiveness.
Order and pay for this reprint now using your credit card...
ONLY $6.95
Download PDF file immediately after paying:
PMN211-04
Issue: Vol. 2, No. 11: December 2003
ARTICLE CATEGORIES: CME, Physician Education, Corporate Compliance, Government Regulation, Industry Guidelines
| Subscribe |
|
A FREE monthly e-newsletter for pharma marketing professionals. Current Issue Order Reprints
|
| Find a Vendor |
|
Hundreds of pharmaceutical marketing services vendors, consultants, executive search firms, medical education companies, and other companies servicing the needs of the pharmaceutical industry. Learn More Access Listings
|
| Network |
|
Network with your peers in the industry, seek help advancing your career, discuss current issues. Learn More
|
| Advertise |
|
Pharma Marketing Network & Pharma Marketing News provide exceptional permission-based e-marketing opportunities. Learn More Media Kit Get Rate Card Click Here
|
| Meet |
|
Pharma Marketing News is proud to be a media partner for dozens of industry conferences. Conference Calendar Get Your Event Listed Click Here
|
| Find a Job |
|
Pharma Marketing Network accepts job listings relevant to the interests of our members and its members help colleagues find jobs. Job Listings Post Your Job Opening Click Here
|