CME Provider/Pharmaceutical Partnerships

Are They Possible Without Conflict of Interest? Pharmaceutical companies can partner with academic CME providers if both parties respect mutual core values, suggested Jann Torrance Balmer, RN, PhD, Director of Continuing Medical Education at the University of Virginia School of Medicine. What strategies should a pharmaceutical company follow to ensure a successful partnership with an academic CME provider? What's an appropriate measure for outcomes (ROI)? What % of income from academeic CME programs comes from pharma support? Topics include: Strategies for successful academic/pharma CME partnerships Chart: % Income from Pharma Support (by CME provider: All CME providers, School of Medicine, Medical Education Company) Read this article now. It's FREE... Download PDF file

PMN26-02
Issue: Vol. 2, No. 6: June 2003

Word Count: n/a

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• Physician Education (CME)
• Physician Marketing & Promotion