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Vol. 2, No. 6: June 2003
SUMMARY
What strategies should a pharmaceutical company follow to ensure a successful
partnership with an academic CME provider? What's an appropriate measure for outcomes
(ROI)? What % of income from academeic CME programs comes from pharma support?
CONTENTS
Pharmaceutical companies can partner with academic CME providers if both parties
respect mutual core values, suggested Jann Torrance Balmer, RN, PhD, Director of
Continuing Medical Education at the University of Virginia School of Medicine.
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