You can't go to a pharma industry conference these days without hearing at least one expert speaker recommending that pharma executives read the book "The Truth About the Drug Companies: How They Deceive Us and What to do About It," written by Marcia Angell, MD, former editor in chief of The New England Journal of Medicine
. It's not often that you see pro-industry pundits recommend a book that "tears pharma a new one," as some would say.
Richard Vanderveer, Chairman & CEO, V2 GfK and an advisory board member of this newsletter said "This book has a lot of buzz going for it. Industry executives should read it defensively and be ready to answer questions at cocktail parties. I am a firm believer in counteracting bad press."
This review includes several point-counter point views regarding Angell's arguments by pharmaceutical and healthcare experts, including members of the PHARMA-MKTING online discussion group.
The article includes the following sections:
- Kudos from Pundits
- What Are Her Points?
- Research vs. Marketing
- Education vs. Marketing
- Tough Years Ahead?