New online strategies have made eSampling a tool for significantly expanding targeted physician and sample coverage. Applications include accelerating new product uptake, efficiently maintaining physician coverage for mature brands, covering hard to reach physicians and driving patient demand.
This article reviews new studies on physician attitudes toward online sample ordering and provides insights on how to reach this untapped market potential through expanding sampling for both physicians and patients.
Topic headings include:
- Samples drive Rx's
- Samples: The Reps' "Currency"
- Internet Sample Expansion Strategy
- Getting Around Formularies
- PDR.net and eSampling
- eDetailing and eSampling: Good Partners